Alive & Dirty Discount Code, Offers & Deals July 2025

Alive and Dirty: Discounts on a Name-Brand Wardrobe with More Hype Than Substance

Some retailers sell clothes. Others sell an idea - or at least, they try to. Alive and Dirty positions itself as the spot for premium sportswear and streetwear, stocking the usual suspects: Adidas, Nike, Under Armour. The pieces are sleek, the marketing is sharp, and they nod to an effortless kind of cool. But peel back the branding, and it’s another outlet for athleticwear you’ve seen before - just with a name that sounds like a punk band’s debut album.

Deals on the Basics

If you’ve worn your favourite hoodie to death, plenty of replacements await. Alive and Dirty carries a rotating selection of well-known brands - Nike trainers, Patagonia tracksuits, Adidas socks. Good quality, no doubt, but nothing particularly groundbreaking. The discounts, however, can be worth a look. Seasonal promotions knock the prices down, though how much you actually save depends on whether you’re hunting for something specific or just browsing.

For example, recent markdowns have included Adidas trainers trimmed by £20–£50, and outerwear deals that hover in the 15–30% off range. If you’re a student, you’re in luck - Alive and Dirty offers a 10% student discount through UNiDAYS. Key workers get the same deal, which feels fair, if not exactly generous.

Something for Everyone, More or Less

Alive and Dirty extends its catalogue to women and kids, though the real focus remains on men’s and junior sportswear. The selection includes Adidas Duramo Slip-ons, Ellesse hoodies, kids’ shoes - plus the requisite track trousers and outdoor jackets men rely on when dressing up means adding a zip-up layer.

Most of what’s on offer is functional, well-known, and conspicuously branded. That’s not a bad thing, but given Alive and Dirty’s attempt to pitch itself as a curator of cutting-edge style, the inventory feels more predictable than pioneering.

Worth the Click?

If you’re after discounted activewear from global brands, Alive and Dirty delivers - just don’t expect exclusivity. The savings can be real, and if you're quick, you’ll snag an Adidas or Nike staple at a decent price. But hype aside, this is a straightforward retail operation dressed up in influencer-friendly language. The clothes are solid. The pricing structure? Hit and miss. Keep an eye on promotions, apply your discount codes, and don’t get too caught up in the branding.

What you need to know