Blade & Rose Discount Code July 2025

Blade & Rose: Quirky Leggings, Ethical Sourcing, and a Surprisingly Calm Summer Sale

Shopping for toddler clothes rarely feels like a strategic life move. More often, it’s an escalating series of compromises between cost, convenience, and "will they actually wear this or just smear banana in it and hide it behind the sofa?". Blade & Rose, a UK children’s clothing label that’s been around since 2010, seems to understand this. Their signature product - leggings emblazoned with cartoonish rear-end designs - are not exactly haute couture. But then again, your two-year-old isn’t submitting to Paris Fashion Week either.

At a glance, Blade & Rose plays it simple: stretch leggings, soft cotton tops, and the kind of cheerful prints that make nursery pick-up slightly easier ("Yes, that is Paddington’s face on her bum - it’s a Monday."). The brand has leaned into what it does best, quietly building a loyal base without trying to be everything to everyone. In a sea of aggressively hip, algorithm-honed kidswear startups, there's something quietly reassuring about that.

The Sale (and the Strings Attached)

This spring, Blade & Rose is offering 20% off everything, no code needed. It's an automatic checkout discount, which we appreciate - no digital acrobatics required. The offer covers their full range, including the standout character collaborations with Peter Rabbit, Paddington, Miffy™, and WWF. A fairly predictable seasonal push - not revolutionary, but dependable enough if you’re restocking for warmer weather or trying to pretend your toddler’s shorts from last year haven’t mysteriously shrunk.

Prices are already moderate - leggings sit around £10, short-sleeve tees float near £13, and hoodies land closer to £20 before discounts. Shipping adds £3.95 for UK standard delivery unless you hit the £40 threshold for free postage. Not extortionate, but not a throw-in-the-cart impulsive either. Returns are allowed within 30 days, with the rather quaint caveat that items need to be "unworn and unwashed," which for parents might eliminate roughly 92% of real-world use cases.

So, What’s Worth Buying?

To be fully transparent: none of it is vital. But that’s the thing with toddler clothing - the bar isn’t necessity, it's nine clean outfits a week and something relatives might comment on positively. Blade & Rose thrives in the "gift from an aunt" category - cute, playful, and unusual enough to draw a smile, even if you wouldn’t personally put a mouse in sunglasses on a romper.

The Highland Cow range (Hamish, Bonnie, and their newer Neutral cousin) remains a fan favorite, possibly because there’s a certain stoic absurdity to seeing a shaggy bovine head peeking out from behind a crawling infant. The licensed lines are more hit-or-miss: fans of the Peter Rabbit™ collection will find the designs sugar-sweet and nostalgia-heavy, though a few veer dangerously close to garden-centre cushion territory.

The WWF collection is smarter. Aesthetically understated and made with 100% organic cotton, it’s the closest the brand comes to minimalist Scandi babywear - if you squint. It also contributes 10% to WWF UK, which feels like a more meaningful gesture than most brand-charity tie-ins. Again, we’re not talking seismic impact here, but it’s nice to know your child’s otter-themed romper might help an actual otter.

On Quality, Expectations, and Washing Machines

Blade & Rose earns its positive reviews largely by under-promising. The cotton is soft and durable, tolerating the kind of laundry abuse most toddler clothes undergo. Reviews seem genuine and uniformly positive, though weighted heavily toward phrases like "cute" and "adorable" - more emotionally than materially evaluative. That's fine. No one wears these clothes to outpace a triathlete. They're for puddle-jumping, messy painting, and the indignity of being carried out of soft play upside-down.

Final Thought (and Possibly a Clean One)

Blade & Rose is not pretending to remake children’s fashion, and that’s part of the appeal. It’s practical whimsy, pitched comfortably at parents who need clothes that will get soiled within an hour and washed within a day, without falling apart. The designs are bold enough to feel personal, but rarely tip into the itchy realm of seasonal trend-chasing. Reasonably priced, genuinely useful, and satisfying your semi-annual need to dress your child like an anthropomorphic bee - with 20% off.

Just don’t expect them to stay clean. That’s not on the leggings.

What you need to know