Anyone who's ever tried to hold a coherent conversation during a haircut knows one thing: grooming matters, but rarely feels worth thinking about. It's the backstage crew of life - inescapable, repetitive, vaguely expensive, and yet essential if you want to maintain the illusion you've got things together. The Braun… Anyone who's ever tried to hold a coherent conversation during a haircut knows one thing: grooming matters, but rarely feels…
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Anyone who's ever tried to hold a coherent conversation during a haircut knows one thing: grooming matters, but rarely feels worth thinking about. It's the backstage crew of life - inescapable, repetitive, vaguely expensive, and yet essential if you want to maintain the illusion you've got things together. The Braun store, currently hosting a Welcome Summer Sale that promises up to 50% off razors, trimmers, epilators and increasingly sci-fi-looking IPL devices, is offering a solution of sorts. Not magical, not even that cheap in some cases - but pragmatic and, for the most part, refreshingly straightforward.
This is Braun’s flagship shaver that costs more than some smartphones at full price, which is indicative of either luxury or overreach depending on your worldview. At £299.99 (a 54% discount), it’s finally priced like something you wouldn't feel too guilty dropping in the sink. The Series 9 Pro+ 9477cc promises a close, comfortable shave, especially for the chronically late or facially stubborn. It’s waterproof, comes with a Clean & Charge station that does all the hygiene legwork you vaguely meant to get around to, and it handles three-day stubble better than most human barbers react to walk-ins.
Is it overengineered? Somewhat. The 10-direction flex head swivels with the solemn intensity of a sentient Roomba. But it works - and sometimes that justifies the indulgence. Free shipping here, and the 60-day money-back guarantee means you can return it if your face remains defiantly bristly.
Home IPL is one of those technologies that sounds like it should involve lab goggles and an NDA - "intense pulsed light" doesn’t exactly scream cosy bathroom routine - but Braun’s take is surprisingly sane. With its IPL Pro 5 PL5124, you get a lightning gun that allegedly softens stubble and slows future growth after just a few weeks. Not overnight miracles, but enough progress to make a decent dent in your depilation efforts by summer’s end.
It’s currently 42% off and ships free. If you’ve been circling the IPL wagon and getting spooked by £600 price tags, this is a relatively risk-friendly moment. Do note: it’s less effective on very light hair or deeper skin tones. So much for futuristic egalitarianism. Refunds are available within return windows, but you’ll know if it’s working - or not - within the month.
Manual hair removal is never going to be anyone’s idea of fun. But if you're in the "ripper not zapper" camp, the Silk-épil 9 Flex 9010 is possibly the gold standard - or at least the least-worst option based on current physics. It’s cordless, fully flexible, and significantly less torturous than epilators of yore. Braun throws in a few extra heads and caps which either enhance its versatility or serve as future landfill, depending on your grooming habits. It’s down 63%, possibly to clear stock. Still, a good grab at this price, if you're pragmatic about pain thresholds.
A beard trimmer is the entry-level power tool of male grooming: all bluster, occasional overconfidence, and sometimes inexplicably expensive. The BT9560 doesn’t try to reinvent trimming. Instead, it offers 40 length settings (which feels performative but at least ensures your beard won’t settle into one very average length) and a solid rechargeable battery. It won't change your life, but it won't sabotage your chin either. At 33% off, it’s a perfectly fine tool for anyone who wants consistency without needing a barber-level diploma to operate something with buttons.
There are real savings to be had here, and not just on inflated RRPs. Braun's summer sale isn't wall-to-wall gold, but a few best-in-category devices are going at prices that, for once, take "nice to have" into "maybe worth it." Free shipping kicks in at £45, which means you won’t have to pad your basket with unnecessary accessories. Refunds are straightforward enough, assuming you haven’t used the product like a crash test dummy.
Overall: not a fire sale. Not a revolutionary moment in self-care. Just a decent, well-priced window to replace your ageing trimmer, escape razor rash, or finally try that IPL device you've had in six browser tabs since March. Calmly efficient. Discreetly helpful. Which, let’s be honest, is probably how you’d prefer your grooming to be anyway.
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⭐ Rating: 4.2 / 5 (70 votes)
