BTR Direct Sports Discount Code July 2025

Cycling to work used to be simple. You pedaled. You sweated. You took your chances with the rain. These days, it’s another gear entirely: waterproof membranes, LED-integrated apparel, and bike covers engineered like military-grade bivvy sacks. Somewhere between minimalist commuting and full-blown expedition planning lies BTR, a UK-based brand that - rather calmly - just wants you to stay visible and dry. And they appear to be doing well at it, if their Google customer reviews and consistently low-key product design are anything to go by.

BTR Extra Large Heavy Duty Waterproof Bicycle Cover

First, let’s talk about the surprisingly earnest darling of the BTR line: a bicycle cover. Not sexy, certainly not fast, but unreasonably dependable. The "Extra Large Heavy Duty Waterproof Bicycle Cover For 1 or 2 Bikes" (yes, that’s the full name) is one of their best-reviewed products, and probably the most overachieving tarpaulin in its class.

It’s intended for up to two bikes, though a non-small portion of reviewers have proudly declared it roomy enough for a 350cc motorbike. This is good news, unless you live in a narrow hallway or own an English garden shed. The material is thick and convincingly weather-resistant without being too precious - no polyester that rustles like a crisp packet. It covers. It protects. It might outlast your bike.

It’s currently priced around £29.99, and offers like free delivery or 10% vouchers occasionally float through BTR’s Specials page. Returns are free and fuss-free, with most customer issues (rare though they appear to be) resolved quickly. Notably, people keep buying replacement covers - not because they fail, but because they’ve moved house and left the old one behind. Which seems oddly sentimental, for a tarp.

BTR High Visibility Outerwear (and the Death of Subtlety)

BTR does a few things quite well, and "glow-in-the-dark human lighthouse" is definitely one of them. Their high vis gear ranges from the cautiously reflective to the "I-can-see-you-from-France" level of luminosity. Whether you’re riding through midnight rain or jogging during twilight’s snooze-button hour, most jackets and gilets lean heavily on 360º reflectivity and relatively breathable fabrics. This strikes a balance between visibility and dignity - though it’s a close call.

There are some intelligent design decisions hiding amidst the neon. Pockets in places where phones don’t get instantly soaked. Zip garages to prevent that cold metal-to-throat contact on frosty commutes. And two varieties of each product: the regular and the 'SECONDS', which appear to offer minor cosmetic imperfections in exchange for decent discounts - sometimes up to 30% off.

Shipping is free on all items, including returns, which is either refreshingly generous or quietly strategic. Customers are frequently impressed by how quickly their orders arrive - a dispiritingly rare occurrence in the world of budget outdoor gear.

Some Reasonable High Vis Items

Among the more competent options:

• BTR High Visibility Reflective Cycling & Running Jacket: multiple mentions of a pocket that actually fits a smartphone, which honestly feels like a revolution in outdoor wear.
• BTR Totally Reflective Running & Cycling Gilet – No Pockets, Classic Style: ideal if you don’t particularly want to carry anything, except perhaps the crushing weight of your own visibility.
• Reflective Vests & Sashes: basic in all the right ways, lightweight, easy to fold into a bag, and surprisingly bright.

None of them would qualify as high fashion. But then again, it’s hard to get run over while being mistaken for a Paris runway model. Perspective.

BTR Deluxe Phone Holder Bike Bag

One outlier worth mentioning is BTR's top tube bag with integrated phone holder. It’s one of those bike accessories that sounds like a gimmick - until it’s 6:30am, raining lightly, and you’re fiddling with your navigation while trying to stay upright. This bag isn’t a technological marvel, but it is waterproof (with backup rain cover), surprisingly stable, and offers decent internal space for snacks, tools, or emotional baggage.

Prices hover around £20, though Richard A. picked his up with a £10 discount. Sometimes the deals are that good - which makes it slightly harder to complain when your gloves still don’t fit inside.

The Verdict

BTR won’t blow you away. They don’t sponsor elite triathletes or claim to revolutionise your commute. But they do the quiet work of making gear that is visible, fits fairly accurately, and generally just works. The prices are quirkily reasonable, rarely more than what you’d expect from a low-spec Decathlon run, but with customer service that suggests someone is actually paying attention.

The irony, perhaps, is that for a brand so steeped in high visibility, they haven’t gone out of their way to be noticed. And maybe that’s fine. After all, the loudest thing about wearing BTR should probably be the jacket.

What you need to know