The Craft Company Discount Codes

Once you’ve tried to buy cake decorations seriously - as in, with next-day delivery stakes - you’ll understand that baking isn’t just a hobby. It’s a logistics exercise with buttercream. The Craft Company knows this. It’s spent over two decades supplying UK customers with everything from fully flavoured cake mix to wafer bows in two sizes. Think of it as the low-profile cousin of your local baking aisle, only with more specific items like 300g of edible bunnies - for when your cake theme is "woodland realism but make it sugar."

The Quiet Art of Cake-Making, Commercialised (But Not Aggressively)

Despite the vaguely dad-joke-worthy name, The Craft Company doesn’t shout. Its site is calm, relatively easy to navigate, and remarkably restrained on the sprinkles. You won’t be dizzied by neon banners or cursed by autoplay baking videos. Instead, you’ll find a steady stream of modestly priced gear - cake boards, packaging, food colouring, and a startling array of pre-flavoured cake mixes - geared to bakers who need things done with minimum fuss and maximum frosting.

Prices lean lower than some high-street craft stores, but that’s less a "screaming deal" and more a gentle nudge. A 1kg Madeira Vanilla cake mix from Culpitt Select is £8.99 - cheaper than a failed scratch bake and arguably more predictable. Chocolate and Red Velvet variants sit around £10.49, while the Swiss Meringue Buttercream (also Culpitt’s vanilla edition) comes in at £8.49 for 500g, which feels about right. Expect "luxury lemon" to clock in with a small surcharge. To its credit, the company doesn’t try to convince you that lemon is a lifestyle choice.

A Not-Riveting but Reliable Buying Experience

Deals and discounts are available but reasonably coy: a 10% welcome code for first-time email subscribers (classic marketing bait, no hard feelings), and the occasional seasonal markdown. At time of writing, the Cake Star Easter Chocolate Moulds Bundle is planting its flag with a 25% drop - down to £8.90 from £11.87. That’s about £2.97 you can reroute toward edible letters, which are available in wafer form if you want your cake to spell "subtle."

Checkout is straightforward, with free UK mainland delivery for orders over £35. Under that, standard post applies and next-day shipping is (currently) still a thing, if you order before roughly mid-afternoon. Refunds are accepted within 14 days, unopened of course - returning a half-used bag of buttercream would be an odd hill to frostily die on. You’ll pay for return shipping yourself unless the product was faulty, which feels fair unless you’re the sort of person who disputes sprinkles arrangement as a quality issue.

The Subculture of Sugar, Simplified

One of the quiet charms of shopping at The Craft Company - apart from knowing you could own 500 white candle holders for £12.20, should that need arise - is that it assumes you know what you’re doing, or will eventually figure it out. It’s written not for people who want to become influencers in cake but for people who make cakes, full stop.

That means some products are mild, some are baffling (wafer bow making kit, anyone?), and some - like the freeze-dried strawberry pieces, at £22.79 for 250g - feel like a splurge for bakers who silently compete with Paul Hollywood in their heads.

Final Thoughts (and Some Edible Bunnies)

The Craft Company won’t change how you bake. It won’t revolutionise your kitchen or disrupt fondant as we know it. It won’t even strongly suggest you buy anything you don’t already need. And that’s perhaps its biggest strength: it exists to supply, not to seduce.

Whether it’s organising a gender-reveal cookie drop, assembling a cake to impress a five-year-old critic, or just needing 36 wafer football toppers on short notice, The Craft Company quietly understates its way to usefulness. And should you find yourself buying 300g of edible bunnies on a Tuesday with no clear plans - that's your business. They’re unexpectedly charming.