Food delivery is no longer novel. Itâs not even interesting, not really. Itâs Tuesday, youâre working late, or youâve just realised the fridge contains half a lemon and a bottle of soy sauce. You need hot food from somewhere marginally more equipped than your own stovetop. You need it quickly,⊠Food delivery is no longer novel. Itâs not even interesting, not really. Itâs Tuesday, youâre working late, or youâve justâŠ
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Food delivery is no longer novel. Itâs not even interesting, not really. Itâs Tuesday, youâre working late, or youâve just realised the fridge contains half a lemon and a bottle of soy sauce. You need hot food from somewhere marginally more equipped than your own stovetop. You need it quickly, ideally without talking to another human. This is where Deliveroo fits into modern life: less life-changing innovation, more low-overhead convenience reluctantly justified by the lukewarm contents of your own kitchen. Itâs become infrastructure - and like most infrastructure, you only notice it when something goes wrong.
Deliveroo, founded in 2013 by Will Shu (yes, really), is now present in ten countries and partners with over 160,000 restaurants and grocery stores. That scale brings options. Sushi at 9pm in a small market town? Vegan lasagna at 11am on a Sunday? Both surprisingly doable. Their platform quietly excels at serving the whims of people in a hurry, and the app itself is, to put it plainly, very competent. You see whoâs cooking the food, who's picking it up, and how far away they are - all with a confidence-of-delivery bar thatâs usually more accurate than not.
That said, convenience isnât free. Most menus are slightly marked up from in-restaurant prices, and service/delivery fees stack. You can check out âmeal dealsâ - many restaurants on the platform offer up to 25% off selected bundles at any given time - but expect to pay for the privilege of clicking rather than cooking. Discounts are, as always, subject to availability. Which is legally required phrasing for: "sometimes you get 20p off chips, sometimes you donât." Deals rotate regularly, and the better ones tend to vanish abruptly, like a rider in a 3G dead zone.
Deliveroo does offer voucher codes, often for first orders (e.g. "ÂŁ10 off when you spend ÂŁ15"), which are generous, if short-lived. Seasonal promotions show up inside the app and can shave a few pounds off if you hunt them out. Students get curated discounts through âDeliveroo Studentsâ - generally small but frequent tokens for the fiscally malnourished. For regular users, Deliveroo Plus is worth a look: a ÂŁ3.49/month subscription that removes delivery fees on eligible orders over ÂŁ25. Whether ÂŁ3.49/month is worth it depends largely on how often you fail to meal prep.
Just donât expect a central clearance aisle of coupons - this isnât a supermarket sweep. Offers are a garnish, not the main meal.
Beyond restaurants, youâll find something quietly growing: Deliverooâs grocery offerings - courtesy of partners like Waitrose, Co-op, Carrefour and Marks & Spencer. The pitch is simple: forgetful humans forget milk, and Deliveroo will now race it to you in 20 minutes. Prices vary, and while the markup isnât universally painful, donât expect Aldi values. Still, if youâre willing to pay a small premium to outsource the act of entering a corner shop, this is perhaps the laziest way to fix breakfast.
If you care about ethics (and of course you do), Deliverooâs rider model warrants quiet attention. The company frames it as freedom and flexibility - riders choose their hours, distances, locations. But as multiple gig-economy thinkpieces have noted since 2017, choice doesnât always come with security or stable income. Itâs not a scandal, itâs just the 2020s.
Delivery charges generally start around ÂŁ1.99âÂŁ4.99 depending on distance and demand. Peak hours? That number occasionally swells like a soufflĂ© in a sitcom. The good news: late deliveries and incorrect orders are usually refunded or credited - quickly and without drama. Customer support, while not overly chatty, gets the job done. No epic apology emails here. Youâll just get a polite credit note and permission to get on with your evening.
Deliveroo is not the future. Itâs dinner. Itâs Tuesday at 8:17pm and youâre eating Thai food in bed while half-watching something mid-budget and British. It works because itâs unobtrusive. The app is solid, the deals are mild but appreciated, and the couriers, in general, get there before you regret ordering.
Would we recommend it? Depends. Do you like paying slightly more to avoid talking to a human, walking down a street, or washing up? Then yes - but keep an eye on those fees, and use the discounts when they appear. Because nothing dilutes regret like getting 25% off it.
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â Rating: 4.7 / 5 (79 votes)
