Purina Direct Discount Codes July 2025

It’s difficult to explain to non-cat people the specific and unwavering culinary standards of the average domestic feline. One day it’s "As Good As It Looks," the next it’s "Absolutely Not That Again." Somewhere between fussy toddler and tyrannical food critic, cats have a way of making their preferences known - with unsubtle brutality. That’s the context in which Purina’s Felix Pick 'n' Mix website operates: a sort of Build-a-Bear workshop for wet food, snacks, shreds, and gravy-covered dreams. And yes, there are coupons.

What Is Felix Pick 'n' Mix?

At its core, Felix Pick 'n' Mix is what it sounds like: a chance to assemble a custom box of cat food tailored to your pet’s capricious whims. Instead of enduring the supermarket aisle standoff - where you hedge your bets between "Ocean Feast" and "Country Medley" - you can bulk order 130 pouches of whatever your cat most recently consented to eat. Current offers include mixed bundles starting at £48.75 and deluxe ones topping out around £58.50. Free delivery kicks in at £20, which, let’s be honest, is a single box and a treat bag.

The Value Proposition (Not Glittery, But Solid)

Purina seems to know its audience: people with cats, some disposable income, and a limited tolerance for feline side-eye during mealtimes. The site's regular offers include:

• 20% off your first order (no code needed)
• Save up to 20% with a subscription* (asterisk included, naturally)
• Loyalty points, in case you need one more thing to track

For those juggling five tabs and three group chats, the pre-mixed bundles are a quieter way to stock up without decision fatigue. Choices range from "Meat Lover" to "Fish Lover," as if your cat has already signed up for Tinder. Most bundles include a few extra treat packs, which may placate your cat when it inevitably decides chicken in jelly is an insult to its lineage.

Shipping, Returns, and Other Realities

Shipping is free on orders over £20, and standard delivery is relatively efficient - usually within 3–5 working days. Returns, predictably, are limited to damaged or incorrect orders, for notable reasons (i.e. a cat licking one pouch and turning up its nose does not constitute a product fault).

The Experience of Use (For Humans, Not Cats)

The site itself is straightforward - functional, not flashy. You won’t get lost in nested menus or bombarded with overlays. You will see photos of attractive cats with names like Misty-Pearl, and testimonials that lie somewhere between charming and worryingly earnest. ("Just bought her 6 months worth of Gourmet pouches, and she is a little speechless!")

It’s worth noting that some bundles are sold out more often than others (looking at you, "Tasty Shreds"), which suggests popularity or possibly just supply chain realities. Either way, be prepared for mild disappointment if your cat’s new favourite is temporarily unavailable. As is tradition.

Final Thoughts: Worth It, Barely Cute Enough

Felix Pick 'n' Mix won’t change your life. It won’t change your cat’s personality. But it may slightly reduce your household’s dramatic tension around mealtimes. As deals go, the 20% first-order discount and the generous portion sizes make it competitive - especially if you're currently panic-buying sachets at corner shops twice a week.

Like most subscription and bulk-order food services, it works best if your cat is brand-loyal (a rare gift) or flexible (a rarer gift). If not, well - at least it’s easy to donate unopened boxes to a local shelter. Which might be more than your cat deserves. Just don’t tell them we said that.

What you need to know