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Sleep, as anyone with a smartphone and an overactive mind will tell you, is difficult to come by. The modern mattress market, meanwhile, is saturated with solutions to this problem - plush, orthopaedic, "dream plush," hybrid, memory-enhanced, NASA-certified engineering for your spine, all packed into deceptively chipper boxes. One of…Sleep, as anyone with a smartphone and an overactive mind will tell you, is difficult to come by. The modern…
Ends: 21st Jul 2025
Terms & conditions, exclusions may apply.
Terms & conditions, exclusions may apply.
Terms & conditions, exclusions may apply.
Terms & conditions, exclusions may apply.
Terms & conditions, exclusions may apply.
Terms & conditions, exclusions may apply.
Terms & conditions, exclusions may apply.
Terms & conditions, exclusions may apply.
Terms & conditions, exclusions may apply.
Terms & conditions, exclusions may apply.
Terms & conditions, exclusions may apply.
Terms & conditions, exclusions may apply.
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Sleep, as anyone with a smartphone and an overactive mind will tell you, is difficult to come by. The modern mattress market, meanwhile, is saturated with solutions to this problem - plush, orthopaedic, "dream plush," hybrid, memory-enhanced, NASA-certified engineering for your spine, all packed into deceptively chipper boxes. One of the louder names in this whispery bedtime retail war is DreamCloud, with its quilted tops, 365-night trial, and branding that assures you it exists at the intersection of clouds, craftsmanship, and vaguely spiritual sleep transformation. You’ve probably seen the reviews. You've probably received the retargeted Instagram ads. So we checked it out, as calmly as possible.
DreamCloud sells itself as premium without the aspirational markup. Their flagship model - the DreamCloud Luxury Hybrid Mattress - starts at £375, but discounts of up to 45% swing through the site with semi-regular urgency. At the time of writing, promo codes are advertised across the homepage in case you've forgotten that everyone is always having a sale. "Mattresses from £45.75/mo over 36 months at 0% APR," they say. A payment plan for a mattress is only mildly dystopian; still, options are nice.
The mattress itself takes a Goldilocks stance with a medium-firm profile. Its five-layer construction includes a breathable memory foam layer, a spring unit with reinforced edges (good if you're a sleeper who occasionally forgets that beds end), and a luxury quilted top that’s soft but surprisingly unfussy. There is no "mattress hug," the slightly gelatinous feeling inexpensive memory foam mattresses can fall into - arguably a positive, unless you're specifically shopping for something that swallows you whole.
Delivery is free and includes a "named day" service - you're told exactly when it’ll arrive, which is far better than "sometime between Wednesday and existential despair." The flat-pack mattress arrives vacuum-sealed, like astronaut food or irony. You don't need tools, a van, or an acupuncturist. DreamCloud gives you 365-nights to try it out, which, on paper, sounds generous. Realistically, it shifts the buyer’s remorse into a long, unhurried experiment in micro-disappointment or the slow realisation that firm support might be too metaphorical for your actual back.
Returns are also free, theoretically hassle-free, and the mattress comes with a 'Lifetime Warranty.' A nice touch, if not slightly existential: what if you outlive it?
People report reduced back pain, fewer aches, a surprising level of support. One reviewer said their chronic fatigue disappeared; another praised its ability to "keep my body cool." We didn’t experience any supernatural sleep change, but we did fall asleep faster and wake up with slightly fewer audio hallucinations. The firm-but-not-too-firm philosophy generally works for side, back, or indecisive sleepers. It doesn't overheat, and it doesn’t bounce like a trampoline when someone else rolls over - useful, given the recent redefinition of "personal space."
The edge support claims are sincere. You can sit on the side of the DreamCloud mattress without feeling like you’re stage-diving into the abyss.
DreamCloud isn’t revolutionary. It’s not going to make a bad job good or reduce the guilt of finishing Netflix shows five episodes at a time. But it is solid, well-made, and - thanks to near-permanent sales - affordably premium. It won’t impress your friends (unless they’re mattress aficionados), but it might make your bed feel like it knows what it’s doing.
If you like medium-firm support, and don’t mind the quieter branding of a brand that whispers "luxury" through affiliate links, DreamCloud earns its place in the conversation. Just don’t expect clouds. They still haven't figured out the levitation part.
Not life-changing. Just life-improving, in modest, mattress-shaped increments. Sometimes, that’s enough.
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⭐ Rating: 3.7 / 5 (41 votes)