Elite Titles Discount Code July 2025

How Much for a Title These Days? Inside the Business of Buyable Nobility

A lordship for less than the price of a mid-range smartphone. A baroness title at a fraction of a luxury handbag. Elite Titles, a UK-based business, has been selling noble designations since 1998. Their promise? For a fee - starting at around £195 - you, too, can carry a title with a whiff of aristocracy.

The Business of "Prestige"

For 25 years, Elite Titles has been packaging and selling access to what they call "affordable prestige." If the phrase sounds like an oxymoron, that’s because it is. Traditional aristocratic titles come with land, centuries of inheritance, and - crucially - legal recognition. Not so here. These are, in effect, vanity titles, useful for monogrammed stationery or a dinner-party anecdote but with no legal standing in Britain.

This doesn’t seem to deter buyers. According to Elite Titles’ website, customers range from individuals looking to add a little grandeur to their name to businesses gifting novelty lordships like high-end corporate swag. And while a Duke or Earl title isn’t on the menu (presumably because such things are not up for sale), you can become a "Lord," "Lady," "Baron," or "Baroness" for less than a weekend getaway.

The company is quick to emphasise respectability. There’s mention of "vast knowledge of nobility" and "fancy connections in high places," though precise details remain elusive. Legitimacy, it seems, is mostly implied.

The Fine Print

For those hoping to sidestep a lifetime of landed gentry to fast-track status with a debit card, it's worth reading the small print. Buying a title from Elite Titles does not make you a legal aristocrat. At best, it’s a sort-of rebranding exercise, allowing you to call yourself "Lord" on social media or your hotel reservations. The UK Deed Poll Service clarifies: while you can change your name to include a noble title, this does not make it legally binding as a peerage.

That said, Elite Titles does offer "Manorial Titles," which, in some cases, link to historical land ownership. But even here, the legal bearing is murky. Unlike hereditary or life peerages granted by the Crown, these purchased titles carry no official authority.

A Bargain for the Faux-Bourgeois

Affordability is a key selling point. While traditional peerages require either royal favour or political connections (and, if we’re being honest, substantial wealth), Elite Titles markets itself as a way to access "class and prestige" for everyday consumers. The price of entry is relatively low - about the same as a decent bottle of single malt whisky.

Of course, an actual aristocrat would never need to purchase a title. But in a world where personal branding has become currency, perhaps that's beside the point. After all, a name can open doors - whether it’s real or just well-packaged.

The Social Perks of Playing Pretend

What does one do with a purchased title? According to Elite Titles, it’s ideal for "swanky social dos" and "big business meet-ups." In other words, it’s about optics. Imagine introducing yourself as Lord or Lady to see if people react differently. Spoiler: they might.

Then there’s the gift market. The website suggests a title makes a great present for someone who has everything - except, presumably, an actual noble heritage. If nothing else, it’s a more interesting Christmas gift than another scented candle.

The Verdict?

Elite Titles does not sell power, influence, or entry into the House of Lords. At best, it offers a bureaucratically sanctioned name change that might - depending on the company you keep - sound impressive. Whether that’s worth £195 is up to the buyer.

For those interested in historical authenticity, an actual hereditary title or one granted by the Crown remains out of reach for most. But in a world where image matters, sometimes the illusion is enough.

What you need to know