Emile et Rose Discount Code July 2025

Parents - and more often, grandparents - navigating the unrelenting newness of modern babywear might eventually make full circle and turn to something quieter, more traditional. Something that doesn't try to outwit you with slogans like "Mummy’s Little Legend" or incorporate suspicious amounts of leopard print onto a six-month-old. Emile et Rose, a Devon-based baby clothing brand, leans fully into that lane. Think of it less as a fashion statement and more as wardrobe continuity from your grandmother’s christening photos - in a good way.

Back to the Future: The Pierre Romper

The Emile et Rose Pierre Traditional Baby Boys Romper (£52.75) is a sort of sartorial time capsule. It’s not trying to be cute; it simply is, in that quietly assured British way - with its soft blue tone, white collar detail, and buttoned back. The fabric is cotton-rich and machine washable, which is not particularly revolutionary but, for anyone who has ever scraped banana puree off a novelty jumper, deeply practical.

At just under £53, it’s hardly a bargain if you’re used to grabbing baby clothes in multipacks, but pricing here reflects the niche: well-made, giftable clothing that doesn’t feel disposable. It also helps that the box it arrives in doesn’t look like it came from a warehouse sale. (Gift wrapping is available for an oddly specific £2.10, and yes, the box comes with an optional handwritten card because some people still believe in formality.)

Currently, Emile et Rose offers free UK delivery on orders over £50 - which, given most individual outfits are in that vicinity, activates itself almost by default. International shipping is available too, though expect standard delivery timelines and costs. Returns are straightforward, with a 14-day window; unsurprisingly, the gift wrap fee isn’t refunded unless your baby is somehow allergic to cardboard.

Outfits That Look Like a Sunday Afternoon

Across the spring/summer 2025 edit, you'll find variations on a theme: pinks that aren’t trying to be provocative, blues that understand restraint, and sets with names like Jasmine and Jake (yes, it's deliberately alliterative). For instance, the Jewell Pink Girls Top and Shorts Summer Set (£43.00) doesn’t so much shout summer as politely nod in its direction. There’s apparent practicality, from elasticated waists to fabric soft enough to pass the great-grandmother cheek test.

Then there’s the Janais Girls Dress and Frilly Knicker Set (£56.00), a combination that's charming enough for a wedding photo - and probably half as comfortable as it looks. Here’s the thing: none of this is cutting-edge. It isn’t meant to be. Emile et Rose isn’t trying to design the next viral outfit; they’re making the sort of clothing that gets placed in memory boxes and passed through generations. Or at least through siblings.

The Sincerely Average Outlet (and the Not-Quite Discount)

There's also an Outlet section, which serves less as a warehouse clearance and more like a whisper of reduced pricing. You’ll find the occasional £5-£10 discount, which isn’t transformative but does gently nudge pieces down into the treatably justifiable category for family gifts. However, don’t expect dramatic markdowns - this isn’t high-street fast fashion with a sale every fortnight. You get what you get.

A baseline 10% discount is available when you sign up with your email - a familiar move, though at least Emile et Rose doesn’t drown you in follow-up marketing as some brands do. Don't hold your breath for voucher codes or extravagant Black Friday deals. This brand plays it conservative in both aesthetic and commerce.

For the Sentimental Strategist

Emile et Rose’s charm lies in its refusal to compete with louder brands or chase trends. It’s for those who want their babywear to resemble an idea of childhood that never included celebrity toddler endorsements. These aren't clothes for rolling around in paint (although technically, they would survive it). They’re designed for being held, photographed, and gently cooed over by neighbours who still send handwritten baby cards.

If you’re looking to mark a meaningful occasion - the first family christening, a formal introduction, that unnecessarily lavish baby-shower gift - this is a brand that delivers a sense of occasion without the sense of costumed irony. Just don’t expect the trousers to have stretch panels, or the prices to drop much below "respectably premium."

What you need to know