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You could be forgiven for assuming the entire internet operates only in one of two modes: either screaming at you to buy something before a countdown clock hits zero, or serenely pushing artisanal oat milk with hushed reverence. Somewhere in the middle, slightly hungover and wearing a faded Iron Maiden⊠You could be forgiven for assuming the entire internet operates only in one of two modes: either screaming at youâŠ
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You could be forgiven for assuming the entire internet operates only in one of two modes: either screaming at you to buy something before a countdown clock hits zero, or serenely pushing artisanal oat milk with hushed reverence. Somewhere in the middle, slightly hungover and wearing a faded Iron Maiden hoodie from 2006, lies EMP. Itâs Europeâs answer to Hot Topic, seasoned with shipping logistics and German efficiency. Youâll find fan merch for everything from Star Wars to Slipknot - plus a lightly chaotic mix of gothic fashion, Studio Ghibli homewares, and Lord of the Rings-themed bathrobes. They currently call this a "mid-season sale." Translation: thereâs a decent chance to save money, provided you know what youâre looking for, and you're not spiritually averse to black velvet chokers.
EMP is dangling a general 20% off discount across most of its store (yes, there are exceptions, including anything that breathes near Rammstein or carries a charitable donation). Use code EVERYTHING20 at checkout. And yes, that includes Band Tees, which - like socks in the dryer - somehow always vanish or fade in weird shapes after one too many mosh pits or laundry cycles.
Price reductions can get more aggressive on select items: 10%, 22%, even 36% off if you scroll and squint. Thereâs a Peanuts varsity jacket now at ÂŁ33.29 (down from ÂŁ49.99), or a pair of lace-up Killstar boots slashed from ÂŁ68.99 to ÂŁ43.99. For fans of economic doom spirals, there's even a "F**k Inflation" banner - an oddly honest admission from a site otherwise filled with leather corset optimism and PokĂ©ball bath bombs.
Standard shipping will generally set you back ÂŁ3.99 in the UK. Deliveries take roughly 3 to 5 working days, assuming the item youâve ordered doesnât require summoning from the merch vaults of Europe. EMP tends to be reasonably reliable, but make peace with the idea that your Wednesday Addams duvet cover may arrive looking like it just finished a night shift at Draculaâs Airbnb. You can return almost anything within 30 days, and refunds usually land back on your card within a week or two. Basic stuff, done with minimal friction.
EMPâs catalogue remains lush with black faux leather, platform boots, oversized anime prints, and the kind of aggressive graphic tees that dare your boss to question your taste in Scandinavian death metal. Itâs not necessarily fashion, in the conventional sense, but more a lifestyle uniform for those who believe emotions look best in monochrome. There's also a notable spike in Wizard of Oz-themed goth apparel, courtesy of a Killstar x Oz collaboration that no one explicitly asked for. Still, itâs arguably the most interesting take on Dorothy since Judy Garland.
Is it all wearable? Not exactly. You may love the idea of a glow-in-the-dark Stranger Things hoodie, but that won't rescue you from the reality of synthetic fleece sweating under fluorescent lights. There's also the occasional sizing roulette; European charts can be frustratingly optimistic about shoulder width. Check the size guide and adjust any heroic aspirations accordingly.
EMP doesnât pretend itâs minimalist, sustainable, or chic. Thatâs its strength. Itâs unbothered by trends, quietly unwavering in its mission to provide alternative fashion and fan merch without the usual showroom gloss of e-commerce fashion. Sometimes the site feels like rummaging through a trunk at a Halloween party thrown by Metallica and Studio Ghibli. But the pricing is fair - especially with this current wave of sales - and the ethos is refreshingly untrendy.
If youâre already partway to building a wardrobe that includes bandana chokers, Nightmare Before Christmas mug sets, or Motörhead knitwear, EMP is very possibly your tax bracket. And now is as good a time as any to complete the look, before the summer festival circuits rear their flower-crowned heads.
Just remember to use that 20% discount code: EVERYTHING20. Ideally before the next countdown clock expires. Or the next tour gets announced. Or someone decides gothcore was just a phase again.
- Use the discount code on full-price items. Bundles and limited editions tend to dodge discounts.
- Compare prices; not all "RRP" markers are gospel. Some sale prices are merely polite reductions.
- Consider sizing up for layered pieces; bullet belts and rigid corsets are not generous about lunch.
- Don't expect Uniqlo-level packaging. Youâre getting attitude, not origami-folded cardigans.
- Subscribe to their emails if you must, but unsubscribe if you value peace. Or inbox sanity.
RECOMMENDED: A plain black hoodie (that isnât a band tee) from EMP might be the closest thing the site offers to subtlety. Wear it, and no one will know what tour you missed.
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