GAME.co.uk Discount Code July 2025

Game, Set, Discount: Inside GAME's Warehouse Clearance and the Surprisingly Sober World of Gaming Deals

Gaming, as a retail category, flirts constantly with hyperbole. Everything is "epic," retail prices are "slashed," and release dates are "highly anticipated." But when GAME - the venerable British retailer that’s been selling consoles since the PS1 was still a flex - launches a warehouse clearance, the move is both more pragmatic and more revealing than its splashy site banners suggest. This is not a moment of unbridled celebration. It’s a calculated purge. Out with the overstock, in with... space for Nintendo Switch 2 pre-orders.

The headline here is discounts - up to 70% off, if you're willing to squint past the RRP and do a bit of mental math. Predictably, the product mix is heavy on the nearly-there. A power-saving PS5 Slim for £449.99 (down from £479.99), a PowerA wired Hyrule-themed Switch controller at £9 (was £17.99), and an assortment of game bundles and oddly specific plushies (there is a Shrek countdown character clock, which resists explanation beyond the obvious). Whether these qualify as "deals" depends largely on your tolerance for novelty and wires.

Old Consoles, New Financing

GAME’s association with Frasers Group has brought more than rebranding. It’s brought finance. Specifically, Frasers Plus - a buy-now-pay-in-3 scheme - with a 29.9% APR reminder that nothing is truly free. The interest-free option over three months is fine, if you pay on time. Stretch it longer, and that PS5 Pro (£679.99 "Frasers Plus price") starts to look less like a splurge and more like a loan. Not a deal-breaker, but a detail worth reading, especially if you’re buying on impulse.

"Consumers are wise to hype," says Claire Atkinson, a retail analyst who’s tracked UK gaming trends for over a decade. "They know the difference between a genuine discount and a restickered RRP. GAME’s warehouse clearance sells better when it leans into transparency rather than theatrics."

Some Clear Wins (And Some Quieter Misses)

Among the clearance stack, there are a few standouts. Mario Kart 8 Deluxe – Booster Pass Edition is at £20, down from £29.99. Not a staggering number, but a reasonable excuse for fans to double-dip if they skipped the DLCs the first time. There’s also the Nintendo Switch (Neon Red/Blue) bundled with Switch Sports and 12 months of Nintendo Switch Online for £249.99. It's more compelling when you consider that NSO alone runs around £18 a year. Still, this is hardware from 2017. The Switch 2 is rumoured to be arriving sometime "soon," though Nintendo remains predictably cagey.

"It’s like buying a car the year before the electric revolution hits," says David Solis, a game reviewer and hardware tinkerer. "You’re not wrong to do it - but you might wish you hadn’t."

Other items are firmly in the realm of novelty. Goat Simulator: Remastered promises "enhanced graphics" and "refined physics," which is like polishing a chaotic meme. Still, at under £20, it leans into its own absurdity. The First Berserker: Khazan, a title that appears to take itself very seriously, offers "a brutal, unforgiving world" - which is one way of saying you’ll probably die a lot. It’s unclear if the savings will make the punishment sweeter.

A Platform in Transition

It’s worth acknowledging that GAME is in flux. Once the dominant brick-and-mortar chain for UK gamers, it now operates more like a hybrid: retail store, e-commerce site, and micro finance provider. Its navigation is cluttered, the deals interspersed with student discount reminders, plush toy pitches, and a slightly desperate call to download its new app. This is a site in search of focus - but its deals, when parsed properly, still hold up.

For students and NHS workers, there are occasional added perks - though these require some digging and are often tied to email sign-ups or third-party verifications. No harm there, but not as seamless as it sounds. And while GAME claims to "unlock your potential" through brands like Turtle Beach, what it really unlocks is a slightly cheaper headset with RGB lighting you’ll likely turn off anyway.

Final Save Point

So, is this warehouse clearance event worth shopping? Probably - within reason. If you’re due a second controller or tempted by a discounted copy of Atomfall (a post-apocalyptic action title inspired by nuclear-era Britain, because sure), then yes. But don’t confuse clearance with generosity. GAME is cleaning house. That means some good finds, but don’t expect to outsmart the system entirely.

You will, however, get a wish list. GAME will even hold it for 30 days - just long enough for that Shrek countdown clock to grow on you. Or not.

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