Hollings Pet Discount Code July 2025

The pet food aisle, at some point in the last decade, became indistinguishable from a wellness aisle at a mid-sized organic grocer. That's not necessarily a bad thing - most dogs have been through enough anonymous brown pellets for one lifetime - but it does mean the sheer amount of high-concept, high-protein, human-adjacent dog treats can blur into one artisanal bark biscuit after another. Hollings, a UK-based brand that’s been around longer than most humans currently writing dog blogs, leans into its "no gimmicks" reputation. No pink collagen chews or CBD-infused antlers here. Just air-dried sprats and the occasional sausage.

Hollings positions itself as the quiet butcher’s shop of the natural pet food world - fewer influencers, more tripe sticks. The company’s roots trace back over 40 years to the Yorkshire Dales, where an actual butcher decided food waste could pose less of a problem if someone’s Labrador was willing to eat beef lungs. That mindset persists across the brand’s current lineup: simple ingredients, minimal processing, and what appears to be genuine concern for your dog’s gut (and possibly their soul).

Pigs, Sprats, and Paddywack: A Modestly Appetising Lineup

You’re not here for dinner party options. Hollings’ strength lies in treats made from single - or very few - ingredients, almost all of which are recognisable. The Choice Cuts section is where the philosophy is most obvious: 100% chicken, beef, or pork, gently air-dried. Nothing revolutionary, but if you’re interested in knowing exactly what you’re feeding your dog, it’s refreshingly transparent. If you’re squeamish, the labels can be less soothing - "Chicken Necks" and "Tripe Sticks" don’t exactly roll off the tongue. Luckily, your dog’s tongue won’t care.

The standout for most users - furry or otherwise - seems to be the sprats. The internet is weirdly united on this. Small, oily fish with slightly accusatory eyes that somehow make kibble seem gourmet when crumbled on top. They’re affordably priced, starting at £3.99 for 100g and available in up to 1kg bags for economies of scale-minded retrievers. Several customer reviews note improvements in coat shine. We haven’t done the science ourselves, but oily fish and dog fur have enjoyed a consistent PR upswing for years.

What You Get (and Don’t Get)

There’s no rebranding of baseball leather as "Yak Chews" here. Hollings keeps things distinctly rustic. The Filled Hoof with Beef - starting at £1.69 - is both one of the cheapest and most unnerving products. Technically nutritious, reasonably long-lasting, and, yes, an actual hollow cow hoof. A hit with dogs, questionable coffee-table décor.

Shipping is quick enough; free above £30 and varied below that depending on weight and shipping class. Returns are accepted for 28 days in the UK - as long as the treat hasn’t been half-eaten and re-sealed with hope. For those pressed for time, the subscribe-and-save model knocks off 5% and sends you scheduled resupplies. It’s not new, but functionally useful for anyone who lives with a dog that hoards beef jerky like it’s prepping for winter.

Deals Without Drama

Prices hover in the modestly premium territory. Not luxury, but more bespoke deli counter than supermarket end-of-aisle bin. Most items begin near £2.99 and top out at about a tenner unless you buy in bulk. (You can buy 36 Chicken Sausages for £29.99, which does feel like stocking up for a mildly extravagant dog barbecue.) Subscription discounts are the only regular deal; there’s no aggressive seasonal marketing or suspiciously convenient flash sales. Hollings doesn't incentivise urgency - they assume your dog will continue to exist, and eat.

Bottom Line on the Bone

Hollings is not going to revolutionise your relationship with your pet. It will not teach an old dog new tricks or fix your schedule. What it will do, reliably, is offer the kind of no-nonsense treats you can feel mostly fine about flinging into the garden or handing over in exchange for ten seconds of calm. The treats are consistent. The ingredients are honest. And raising an eyebrow at a "Venison Bites Subscription" is counterbalanced by the unfussy fact your dog will definitely eat them.

It’s natural without being naive. Nothing here pretends your ridgeback is the centre of a curated canine lifestyle. Hollings treats are just unusually clean, plainly made, and priced like you’re still living in Yorkshire. Which, if only temporarily, feels like a win.

What you need to know