Social Media Policies

<!--td {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}--> What is a social media policy?

<!--td {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}--> A social media policy is a list of rules for business employees in respect of their use of social media. As personal and professional conduct becomes more closely entwined, it is wise for companies to set out exactly what standards of behaviour are expected.

<!--td {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}--> Why is a social media policy important?

<!--td {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}--> A social media policy makes it clear to employees what they may and may not say in the public arena. It can help people stop and think carefully before posting inappropriate or damaging pieces. It can also be a positive and encouraging policy, helping staff to promote their brand and drive traffic to the company’s website.

<!--td {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}--> What should a social media policy include?

<!--td {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}--> A social media policy should outline what is acceptable and what can be said about the organisation. Any sensitive or confidential information should be protected. Laws and copyrights must be respected. Employees may be encouraged to use a disclaimer stating that views are their own. Guidance can be given on dealing with negative comments and provocation.

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