Into The Blue Discount Code, Offers & Deals July 2025

Some people golf. Some collect stamps. And then there are those who climb into a monster truck named "Ice Phoenix" because that’s how they process the passage of time. For anyone teetering between boredom and burnout, experience gift sites like Into The Blue have carved out a curious niche: not quite retail therapy, not exactly self-care, but something we might as well call "structured adrenaline."

From RAF Hangars to Gift Vouchers

Into The Blue began its life in 1996 at Biggin Hill Airport, founded by Jim Maitland - who, as the lore goes, had a nose for both aviation and modest e-commerce before either was especially trendy. Twenty-eight years on, the company boasts over 1,500 experiences, ranging from spa days to blacksmithing. It's a compellingly odd mix, like a car boot sale fueled by Red Bull and a faint sense of midlife crisis.

The business remains employee-owned and presents itself as a family-first operation. The user experience is stripped-back but functional - no algorithmic wizardry or glossy influencer bait. This isn't about fantasy. It's about giving your dad the chance to roll a Land Rover across some questionable terrain in the name of "fun."

The Deal: Thrills With a Side of T&Cs

There’s currently an "extra 15% off" promotion on gifts under £250 using the code SPRING15. There’s also a consistent £10 voucher for newsletter sign-up if you’re willing to sacrifice your inbox. Offers rotate frequently, with solid picks like the 30-minute flying lesson at around £89 (or less with promos), and the half-day drifting experience - down by 67%, currently £59. Whether those are deals or just baseline tolerable prices depends on your enthusiasm for controlled chaos.

What’s Actually Worth Booking?

Flying experiences make up much of the site's backbone, which aligns with its aviation heritage. "A 30-minute trial flight is a good entry point," says Alex Devlin, a private pilot and flight instructor. "You’re not learning to land a plane in an emergency. You’re holding the stick, looking for landmarks, maybe understanding why air traffic controllers sound tense."

Then there’s the "Ice Phoenix" monster truck drive - £145 for 20 minutes of driving a 7.5-litre, fire-painted behemoth across a muddy course in West Sussex. It’s ridiculous, but not entirely without purpose. "It shakes your whole body," says Jane Thurlow, a participant who booked it "because a spa day felt too passive." She described it as "the most intense exfoliation I’ve ever had."

What About the Quieter Stuff?

For every skydiving voucher, there’s a sushi-making workshop or a blacksmithing weekend. These slower burns have their own appeal. The dragon sculpture class (£325) is oddly popular and apparently therapeutic, even if the end result may look more like a paperweight than a Targaryen heirloom. No one’s judging.

Food experiences vary in quality. Inamo’s Asian Tapas & Sushi for Two (£59.95) is a reasonably priced London dinner date with touchscreen tables - fun, if you accept that your dining companion might get distracted playing digital pong instead of making eye contact. It’s not haute cuisine, but neither is it a Groupon nightmare.

Convenience Without the Guilt

There’s something faintly transactional about gifting a helicopter lesson to your cousin, but Into The Blue leans into this with honesty. Vouchers are valid for 12 months and can be exchanged within 365 days. Delivery options are sensible: post or instant e-voucher. No frills, no glossy boxes with dubious ribbon placement.

Student and NHS discounts aren’t highlighted, but the site occasionally drops targeted promotions - typically during holidays or flash sales. It's worth checking the "latest offers" tab rather than relying on codes from dubious third-party coupon sites.

Don’t Call It a Lifestyle

Into The Blue isn’t trying to sell you a new identity or a curated wellness journey. It’s selling you a thing to do - sometimes unexpectedly good, occasionally underwhelming, but reliably out of the ordinary. Which, in the context of gifting, is arguably the point.

"You can’t really wrap up a tank-driving experience," says tech consultant and reluctant adventurer Dave Wynne. "But you can email it. And then later, you can say you did it. That’s enough."

For a site that deals in hot laps and samurai sword classes, the brand keeps its feet on the tarmac. It knows the thrill is usually temporary, but the story sticks around. Sometimes that’s all you need.

What you need to know