Johnson Crafts Discount Code, Offers & Deals July 2025

The Quiet Empire of Johnson Crafts - And How to Spend Less There

Since 1978, Birmingham-based Johnson Crafts has sold yarn, paint, and fabric to hobbyists of every skill level. It’s a family-run business, one of those places that insists it’s more of a "community" than a store. The pitch: whether you’re a tentative beginner or a veteran crafter with rooms full of half-finished projects, Johnson Crafts has everything - and, allegedly, the friendliest service in Britain.

The store carries an almost excessive selection of supplies for knitting, embroidery, painting, and sewing. A spokesperson might describe this as a crafting "treasure chest." A more level-headed crafter might call it a well-stocked shop with occasional discounts. If you want pristine skeins of merino, precision scissors that could slice through steel, or paintbrushes of debatable necessity, Johnson Crafts will sell them to you, usually at a reasonable price.

They also run workshops - another friendly gesture, or just a savvy way to make sure customers keep consuming? You decide. Newcomers can take classes on the basics, while experienced makers refine their technique among like-minded enthusiasts. "It’s a chance to meet other crafters," the company suggests, which is another way of saying you’ll end up discussing fabric weight with strangers, whether you like it or not.

What Discounts Are Worth Your Time?

For a business that styles itself as a creative safe haven, Johnson Crafts is surprisingly aware that people don’t want to overpay for paintbrushes. There are those little nudges toward savings: students get a discount - because who doesn’t love the idea of undergraduates knitting with what’s left of their loan? There’s also a keyworker recognition scheme, cutting prices for teachers, NHS staff, and other public service workers. Loyal customers might appreciate these, though keyworker discounts raise an interesting question: is crafting self-care, or a luxury that requires subsidisation?

If you’re looking to save, keep an eye out for seasonal promotions. Unlike some stores that seem to have a "sale" sign permanently affixed to the window, Johnson Crafts sticks to a more restrained schedule. Discounts come and go; if you see a good one, it’s best to act before it disappears.

The Verdict

Johnson Crafts has spent decades building a reputation for quality, which - depending on your viewpoint - is either a testament to its reliability or a sign that they can comfortably charge full price. If you need supplies, you’ll find them here. If you need savings, they exist, but you’ll have to work a little for them. The good news? That’s exactly the kind of patience and attention to detail that crafting requires.

What you need to know