Kids Pass Discount Code, Offers & Deals

It’s one of the enduring paradoxes of modern parenting. You spend years coaxing your children’s imaginations into life, carefully constructing a world for them that’s one part educational zoo outing, one part overpriced pizza buffet - and then you have to take out a side hustle just to afford the weekend. The solution, at least partly, is Kids Pass: a sort of Swiss Army knife of family discounts. It won’t teach your child to say thank you at a soft play centre. It might, however, knock a few quid off the entry fee.

What is Kids Pass, exactly?

Kids Pass is a subscription-based UK savings app aimed at families. Membership unlocks a sprawling mix of discounts - from cinema tickets to theme parks, zoo entry to restaurant meals. Think of it as a digital pocketbook full of child-friendly vouchers, with a mildly corporate sheen. For £3.99/month (or £39.99 per year), you get access to over 1,000 offers, plus the oddly satisfying ability to compare your savings against your subscription fee. And for new users, there’s a 30-day trial for £1 - which is precisely the sort of non-committal testing ground that many busy parents appreciate.

The site claims that members save an average of £400 per year, though, as with all averages, your number may vary - especially if your kids aren’t theme park people, or if you’re the sort of adult who can't hear "any film, any day, any time" without involuntarily checking the fine print.

The Good: Cinemas, Theme Parks, and Easy Wins

Kids Pass delivers genuine value in some categories. Cinema discounts are a standout: up to 40% off tickets at chains like Odeon or Vue, often including adult tickets. For a family of four, the savings can add up fast. And they remarkably exclude only a few blockbuster blackout periods - so yes, your children can watch the latest shiny Disney offering without having to remortgage the house for popcorn. Bundled snack discounts are also common. You may still pay £5 for a Diet Coke, but it’ll hurt slightly less than usual.

Theme parks are another strong suit. Discounts range from 20–39% at places like Drayton Manor, Flamingo Land, and Blackpool Pleasure Beach. These aren’t fringe attractions - they’re the sort of spots you’d likely visit anyway, which is where Kids Pass makes the most sense.

Interestingly, the membership doesn’t charge per user - one subscription covers the whole family. In a rare case of commercial kindness, the more members you drag along, the better the bargain per head. It’s possibly the only time your teenager’s sulky presence might contribute to overall fiscal efficiency.

The Middling: Dining Deals and the Rest

Dining is a mixed bag. "Kids eat free" promotions are peppered throughout the app, usually tied to specific days or times. Chains like Bella Italia and Café Rouge appear, but so do lesser-known eateries - some of which seem to struggle with clunky redemption methods, including printed vouchers in 2025, which feels faintly like using a fax machine during dinner.

Hotel deals and holiday discounts exist, but they edge closer to partner-page territory, where aggressive upselling is more prominent than useful offers. That said, there are meaningful savings to be had - especially on off-peak UK staycations if you're someone who reads the fine print and books early.

The Not-So-Good: Aquariums, Apps, and Attention Span

While the promise of discounts spans a wide range - zoos, aquariums, trampoline parks, simulate-your-own-fun museums - the usefulness often depends on location. London-based families might get value across multiple categories. But for anyone more rurally inclined, the offer map thins out beyond major urban centres. You’re unlikely to save much on the local pottery painting café unless it happens to be oddly ambitious in its marketing partnerships.

The Kids Pass app is functional, in the way that a spreadsheet can be functional. It tells you what you’re entitled to, and it usually works. But it’s not exactly thrilling to use; more a utility belt than a magic wand. At its best, it makes you feel like a well-informed discount mercenary. At worst, like a time-strapped parent with yet another app siphoning your phone battery while your toddler asks what monkeys eat every four seconds.

Shipping, Refunds, and the Fine Print

Because Kids Pass mostly involves digital vouchers rather than physical goods, there’s no shipping to worry about. Membership is cancellable at any time, although you’ll want to cancel at least 24 hours before renewal to avoid rolling into another month. Refunds aren’t typically offered after the cooling-off period, so it’s worth setting a calendar reminder if you opt for the £1 trial (which, to be fair, is about the price of a biscuit at the aforementioned aquarium café).

Is Kids Pass Actually Worth It?

As with most things in family life, the answer is: probably, if you use it. If you and your children like a rotating calendar of relatively mainstream activities - cinemas, theme parks, chain restaurants - the value is very real. The more often you use it, the likelier it is to pay for itself, quickly. Casual users who spend weekends avoiding splash zones and animatronic dinosaurs might find the annual membership harder to justify.

It won’t miraculously solve the logistical Rubik’s cube of modern parenting. There’s also nothing particularly premium about the experience. But as a pragmatic tool for trimming the costs of family days out, Kids Pass is - like many things in life - modestly useful when used thoughtfully.

Just don’t expect your kids to thank you. At least not until they’re old enough to realise you paid full price for cinema snacks before you found the app.

What you need to know