LIDL Discount Code, Offers & Deals July 2025

Somewhere between the collapse of high-street department stores and the rise of 15-minute grocery delivery by hoodie-clad cyclists, supermarkets had to evolve. Not necessarily in a high-tech, data-driven, loss-leader-to-loyalty-pipeline kind of way (though yes, also that), but in a more grounded, mundane sense: cheap had to become... presentable. And so, Lidl - for years the quiet default for tinned tomatoes and mystery meat - plotted its slow, methodical glow-up. These days, it still relies on aisle-end chaos and box-on-the-pallet minimalism, but it’s also casually offering 2023 Loire Valley Sauvignon Blanc for £6.75. Welcome to discount retail in 2025. Still cheap, but now there’s a curated wine tour. Apparently from Thursday.

The May Wine Tour (from Thursday, 08.05)

One of the quietly delightful things about Lidl’s "tours" - which is a strong word for placing themed alcohol on a shelf under matching signage - is their unexpected legitimacy. The May Wine Tour includes bottles like the Castillo de Albai Rioja Rosado 2023 at a sip-under-£6 price point (£5.99 for 75cl, to be specific). It’s fresh, pink, and completely acceptable on a weekday. And while you’re unlikely to impress an actual sommelier, this one won't embarrass you at a dinner with friends, which is more than can be said for some £12 disappointments from competitors who shall remain unnamed but are staffed almost exclusively in red polo shirts.

For those leaning white, the strikingly titled Sauvignon Blanc Val de Loire 2023 is also in the lineup (£6.75/75cl). You get citrus, grass, and a faint whiff of risk-aversion - which is probably the goal for a wine picked up between baby wipes and bakery goods. Shipping, naturally, is not an option. This is the kind of thing you put in the trolley while your child demands cartoon-shaped yoghurts, not something you await in the post.

Flavour of the Week: Alps (from Thursday, 08.05)

No one has quite nailed the lightly baffling art of themed product events like Lidl. "Flavour of the Week: Alps" is less a coherent shopping experience and more a lucky dip of pan-continental dairy, meat and starch-based dramas - but that’s half the charm. Expect to see wurst you can’t pronounce, cheeses with unconvincing alibi packaging, and strudels that look like they signed up for the wrong weather system. It’s rustic escapism, cling-wrapped and marked "limited availability".

Prices vary (as they must, given goats' willingness to live on slopes) but deals tend to hover in the realm of plausible. Just don’t expect actual provenance. "Made in Bavaria" can also mean "assembled in Milton Keynes, using vibes." Refunds apply under Lidl’s standard returns policy - receipts matter, as always, and so does your tolerance for items described as "Alpine-style."

Pick of the Week (from Thursday, 08.05)

The weekly holy grail. Or at least, a sensible distraction while hunting frozen pizza. This week’s offers include serviceable fruit and vegetables at agreeable if unremarkable pricing: Raspberries at £11 per kg (250g tray), Valentina Tomatoes lounging generously at £6.76/kg, and the ever-unambitious Oaklands Strawberries at £5.98/kg. Perhaps not farmer's market cheap, but they've yet to make a scented candle that smells like "plastic rotavirus-covered trolley seat", either, so it evens out.

Bakery Bits (always limited, never dull)

The smell of Lidl’s in-store bakery is both a triumph of engineering and a cautionary tale in post-lunch impulse control. The All Butter Croissant (76g, 78p/100g) is flaky, credible, and depressingly better than at some cafes charging triple. The Maple and Pecan Plait (83g, 83p/100g) remains the high-carb diplomat for Lidl’s attempts at middle-class baiting - it’s sweet, it’s shiny, it's filled with approximately five pecans or the concept of them. And if you haven’t yet developed a mild addiction to Pastel de Nata (£1.19/100g), congratulations. You're still free.

Household: Everything you forgot you needed

Yes, there are sponge cloths. Yes, they’re 34p each. No, you won’t be able to justify buying fewer than ten. The W5 cleaning line continues its reign over what we’ll generously call functional design, with 10-pack sponge scourers at a truly 2002 price - 5p per item. They’re not pretty. They don’t spark joy. But they scrub things, and honestly, no scouring pad ever felt like a wellness investment anyway.

Formil Non-Bio Washing Powder (2kg for £1.90/kg) is still the safest bet in quietly-priced detergents and unlikely to offend sensitive skin - or bank accounts. For those living amongst toddlers, Lupilu Nappy trousers Size 8 (24 pack at 13p/each) strike a good balance between necessary evil and budget-alleviating bulk buy. What you save in cash, you'll pay in eventually lost time explaining absorbency during a meltdown. That’s parenting for you.

Final Thoughts

Lidl doesn’t scream for your attention. It mutters good deals from an end-cap stacked with aubergines and polyester oven mitts. Its weekly offers are equal parts bargain-bin brilliance and limited-edition "sure, why not" - moderated by the quiet discipline of a 30-ish-year-old on a midweek budget run. The wine shows up, the bakery lures you in, and the scouring pads handle your regrets.

None of this is revolutionary. But at these prices, it doesn’t really need to be.

What you need to know