Receive Get 20% off Holiday Shop Orders
Ends: 21st Jul 2025
Terms & conditions, exclusions may apply.
There’s a certain brand of British understatement that’s well suited to retail: competent, unflashy, and functional. Look Again has quietly embodied that since it emerged onto the UK’s online fashion scene back in 2016. Not with fireworks or influencer-infused spectacle, but with rows of decently priced jumpers and a website…There’s a certain brand of British understatement that’s well suited to retail: competent, unflashy, and functional. Look Again has quietly…
Ends: 21st Jul 2025
Terms & conditions, exclusions may apply.
Terms & conditions, exclusions may apply.
Ends: 21st Jul 2025
Terms & conditions, exclusions may apply.
Terms & conditions, exclusions may apply.
Terms & conditions, exclusions may apply.
Terms & conditions, exclusions may apply.
Terms & conditions, exclusions may apply.
Terms & conditions, exclusions may apply.
Terms & conditions, exclusions may apply.
Terms & conditions, exclusions may apply.
Terms & conditions, exclusions may apply.
Terms & conditions, exclusions may apply.
Terms & conditions, exclusions may apply.
Terms & conditions, exclusions may apply.
Terms & conditions, exclusions may apply.
Terms & conditions, exclusions may apply.
Terms & conditions, exclusions may apply.
Terms & conditions, exclusions may apply.
Terms & conditions, exclusions may apply.
Terms & conditions, exclusions may apply.
Terms & conditions, exclusions may apply.
Terms & conditions, exclusions may apply.
Terms & conditions, exclusions may apply.
Terms & conditions, exclusions may apply.
Terms & conditions, exclusions may apply.
Terms & conditions, exclusions may apply.
Terms & conditions, exclusions may apply.
Terms & conditions, exclusions may apply.
Terms & conditions, exclusions may apply.
Terms & conditions, exclusions may apply.
Terms & conditions, exclusions may apply.
Terms & conditions, exclusions may apply.
Terms & conditions, exclusions may apply.
Terms & conditions, exclusions may apply.
These may still work, so give them a try if you're still looking for a working promo code.
× Likely expired on: 25th June
× Likely expired on: 1st July
× Likely expired on: 4th July
× Likely expired on: 1st July
× Likely expired on: 3rd July
× Likely expired on: 3rd July
× Likely expired on: 1st July
× Likely expired on: 2nd July
× Likely expired on: 1st July
× Likely expired on: 4th July
× Likely expired on: 3rd July
× Likely expired on: 1st July
× Likely expired on: 1st July
× Likely expired on: 1st July
× Likely expired on: 2nd July
× Likely expired on: 1st July
× Likely expired on: 3rd July
× Likely expired on: 2nd July
× Likely expired on: 1st July
× Likely expired on: 1st July
There’s a certain brand of British understatement that’s well suited to retail: competent, unflashy, and functional. Look Again has quietly embodied that since it emerged onto the UK’s online fashion scene back in 2016. Not with fireworks or influencer-infused spectacle, but with rows of decently priced jumpers and a website that - mostly - does what it says on the tin.
In the crowded world of digital fast fashion, where next-day delivery is the norm and attention spans don’t stretch much longer than a TikTok loop, Look Again has carved out a modest but stable niche. It’s not disruptor territory. It's more the reliable, middle-shelf option: not the cheapest, not the trendiest, but usually good enough.
If the name Look Again evokes a faint whiff of catalogue shopping circa 1994, that’s not just nostalgia. The retailer is owned by Freemans Grattan Holdings, itself a descendant of those thick, furniture-laden catalogues that cluttered kitchen tables throughout the '90s. The difference today? It all lives online - and thankfully, without the tiny typeface and questionable wallpaper samples.
The selection is broad, bordering on chaotic. Look Again sells clothing, footwear, home goods, and tech. You can scroll from a velvet bodysuit to a Beko fridge/freezer combo in six clicks. It’s not curated so much as... aggregated. But the fashion range, which forms its core business, leans generic in the way many online retailers do. Think accessible, everyday styles: the kind of quietly serviceable clothing that slots easily into wardrobes without making much fuss.
That’s not to say it’s devoid of trends - there are oversized knits in earth tones, floral midis, and "going out" tops designed for moderate nightlife aspirations - but these aren’t pieces you’ll find gracing the front row at Fashion Week. And that’s sort of the point.
Look Again leans heavily on the promise of a deal. Its site is one of those places where there’s always a sale on, even if you’re not entirely sure what the original price was. Seasonal promos, rotating codes, "limited time" reductions that seem to be ongoing - all of it is designed to keep shoppers coming back, or at least clicking around.
For customers with a talent for patience and a tolerance for hunting, there are genuine savings to be had. Especially if you’re shopping for basics, accessories, or filling in wardrobe gaps. The best-value items here won’t be the ones that catch your eye on the homepage - they’re tucked a few submenus deep, waiting to be spotted like a leopard-print dress in a sea of beige coats.
Notably, Look Again offers extra discounts for keyworkers and students - two groups not traditionally lauded for their disposable income. In theory, this adds a bit of social conscience to the brand. In practice, it feels like a smart, low-cost way to draw in loyal buyers with consistent need.
The student discount is particularly aggressive, perhaps recognising that this demographic has the highest threshold for polyester blends and payment plans. Meanwhile, the keyworker offering includes work-ready wear that leans practical, if not always aspirational. But hey, if your job involves 10-hour shifts and NHS lanyards, what matters most is comfort - and a functional return policy.
One of the brand’s quiet strengths is its digital storefront. While not exactly revolutionary - there are no bleeding-edge filters or AI-powered styling assistants - it’s pleasingly straightforward. Items are easy to find. Sizes are in stock. You can read customer reviews without solving a visual CAPTCHA challenge. You’d be surprised how often that’s not the case.
Filtering by colour, brand, price, or size works smoothly, and the site’s search function is usually competent. It will not, however, stop you from accidentally putting that same £14 blouse in your basket three times. Nor will it warn you when you click into homeware by accident and spend the next five minutes wondering why your trousers are labelled "Sofa Bed".
Financial flexibility is one of Look Again’s main draws, particularly among those riding the thin line between budgeting and buying new jeans. The "Buy Now, Pay Later" model is offered through the brand’s own Look Again personal account - effectively a credit line that lets you stagger payments across months.
For some shoppers, it’s a lifeline. For others, it’s a temptation best avoided in favour of a debit card and some self-control. As with any instalment plan, it’s not inherently bad - it just works best when used with a calendar reminder and a healthy respect for APRs.
Realistically, the best customer service is the kind you don’t have to deal with. But when necessary, Look Again’s support setup performs above the low bar set by many online retailers. Queries are generally answered by actual humans. Refunds don’t demand a forensic audit. It’s not luxurious, but it works. Like a call centre team that’s had just enough caffeine to fake cheerfulness convincingly.
In a landscape full of copy-paste e-commerce platforms and algorithmically-generated product lines, Look Again stands out mainly by not standing out very much at all. And that, weirdly, works in its favour.
It’s not trying to dress celebrities or reinvent the high street. It doesn’t have flagship stores or endless influencer campaigns. It’s selling wearable fashion you won’t be embarrassed to wear to your cousin’s engagement party - and maybe a slow cooker while you’re there.
If your expectations are modest, and your wardrobe needs are more "I just need something with sleeves" than "cutting-edge streetwear," Look Again delivers. Just don’t expect high fashion - or high drama. It's fast fashion on low volume. Yes, some of the website copy is relentlessly chipper. And yes, a few of the clothes fall into the category best described as "aspirational upholstery." But on balance? It gets the job done.
There is one discount code currently listed: F98P. The expiration date and specific discount details are unknown.
Order by 11:00pm and you’ll get next day delivery. This is a bold promise, though one suspects the fine print may have thoughts of its own. Still, for those making late-night shopping decisions they may or may not regret, it’s good to know your impulse buys could arrive while you’re still excited about them.
Returns are free, which is as it should be. No time limit is mentioned, nor any process explained, but “free returns on everything” is the headline—and sometimes, that’s enough. For now.
Last updated:
⭐ Rating: 4.4 / 5 (1 votes)