New Balance Discount Codes July 2025

By now, you've probably owned or, at the very least, politely side-eyed a pair of grey New Balance trainers. They're the kind of shoes that quietly occupy front doors and office hallways, rarely hyped yet rarely out of style. With its annual "Grey Days" campaign, New Balance leans into the colour that’s become its default setting with the same level of fanfare one might reserve for a rainy Tuesday - deliberate, predictable, and surprisingly comforting. But Grey Days isn’t just a nostalgia trip for heritage heads; it’s also a convenient excuse to roll out limited-edition drops, bump up visibility across the brand’s sprawling archive, and gently nudge us into buying yet another variation of a shoe we probably already own. And yes, some of them are discounted. A little. Not always enough to call your accountant - but enough to justify the tab left open on your work laptop.

The Shoes: Muted Icons, Marginal Tweaks

The 574 Core (£95) is still as it ever was: a sturdy, no-nonsense trainer that doesn’t care about your step count or your Instagram grid. It’s the type of shoe that dads and DJs mysteriously agree on. Is it groundbreaking? No. But then again, neither is toast, and that hasn’t stopped anyone from having it daily. New Balance is occasionally kind enough to shave a few pounds off during site-wide promotions - grey-themed or not - so it’s worth checking the UK site for running discount codes or seasonal bundles. Free shipping kicks in at £100, which often nudges buyers into ordering socks, a hoodie, or another pair ‘for later.’ Returns are free for up to 30 days, which is useful if your loyalty was stronger than your wardrobe spacing strategy.

Elsewhere in the Grey Days lineup, the 9060 (£160) continues its campaign to be the shoe most likely to be mistaken for a late-'90s college textbook diagram. Chunky, asymmetrical, and aggressively post-modern, it's popular with style-conscious types who know what they're doing - or at least look like they do. The Fresh Foam X 1080v14 (£160), meanwhile, is for runners who’d like cushioning described in intimate medical detail. If you're training for a half-marathon, it’s a justifiable purchase. If you're walking to Pret, it's overkill. But no judgement either way.

The Apparel: Soft, Predictable, Slightly Smug

New Balance’s clothing remains as understated as its trainers - kits built less for "fits" and more for function. The Athletics French Terry Crew (£70) exists in multiple comforting shades of neutral, as if designed for Zoom calls you’d prefer to forget. Same for the Cotton Varsity T-shirt (£35): fits as expected, washes well, and makes you look like the kind of person who claims not to care what they look like, but very definitely does. Occasionally, site-wide sales or limited voucher deals pop up, particularly tied to seasonal events or newsletter promotions. Subscribe or don’t. Either way, the savings are modest - 5% here, free shipping there.

Bottom Line: Grey, But Not Dreary

New Balance isn't trying to dazzle you during Grey Days. That’s sort of the point. It’s a month where the brand celebrates what it has always done well - making quietly competent footwear in the global default setting of colour palettes. The trainers remain comfortable, the clothes remain serviceable, and the prices hover in the mildly premium range. Shipping is free over £100, and returns are refreshingly fuss-free. Deals exist, but they’re more about pushing you gently toward a purchase than tossing astonishing discounts into your lap.

It all feels appropriately grey: not bleak, just oddly reassuring. Because eventually, everything trends back toward the middle. Including hype cycles - and colour palettes.

What you need to know