There’s something oddly humbling about buying gadgets you can’t quite justify but somehow end up using every single day. The air fryer, for example, wasn’t supposed to become a countertop staple any more than the spiralizer or fondue set did. Yet here we are in 2025 - still quietly roasting… There’s something oddly humbling about buying gadgets you can’t quite justify but somehow end up using every single day. The…
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There’s something oddly humbling about buying gadgets you can’t quite justify but somehow end up using every single day. The air fryer, for example, wasn’t supposed to become a countertop staple any more than the spiralizer or fondue set did. Yet here we are in 2025 - still quietly roasting cauliflower at 200°C and telling ourselves it will taste like chips.
Ninja, the brand behind what is now arguably the UK’s best-known air fryer, knows this. It’s leaned hard into low-effort kitchen enthusiasm. And while that could lead to cloying lifestyle marketing, SharkNinja (the parent company, now publicly traded, because of course it is) at least delivers products that tend to work. The deals currently on Ninja’s official site reflect that strategy: not aggressive, not especially flashy, but quietly practical. If you’re going to pour money into an electrical box that simulates deep frying with hot air, it might as well be one that’s at least pretending to pay for itself.
The Ninja Foodi Dual Zone Air Fryer AF300UK - a name that sounds more like an RAF call sign than a kitchen tool - continues to be the most popular model. It’s now routinely available for under £180, and occasionally dips closer to £160 with seasonal promotions or student discount codes. The pitch is that you can cook two different things at once, which is true, but only helpful if both things fit within a surprisingly modest capacity. Still, it performs reliably and crisps food without needing preheat rituals, dish rotation, or the culinary patience of a Victorian scullery maid.
If you're looking to replace multiple appliances with one device, the Ninja Foodi MAX 15-in-1 SmartLid Multi-Cooker is the current flagship model. Yes, it's expensive - £299.99 RRP, though often reduced by around £50 in event sales like Black Friday. It pressure cooks, air fries, steams, bakes, dehydrates, and almost certainly generates a small gravitational field. You won’t use all 15 settings. You probably won’t use more than four. But it’s quiet, efficient, and unlike many countertop giants, doesn’t look like a medical device from 2078. Just bear in mind it is heavy enough to warrant its own postal code.
Ninja offers a standard 10% off code when you sign up for their newsletter, which isn’t nothing. Free next-day delivery for orders over £30 also spares you the purgatory of standard shipping. A 2-year guarantee is included, and returns are surprisingly painless - though you’re unlikely to want to repack a 9kg multicooker unless things have gone truly sideways in your kitchen.
The site also supports Klarna, for those who enjoy deferring both payments and existential dread. Price-matching is available, though rarely necessary - Ninja’s own deals tend to be on par with or slightly better than third-party sellers. And students get a discount, which could marginally soften the reality of moving into overpriced shared housing with a dysfunctional oven.
The newer Ninja CREAMi Ice Cream & Dessert Maker seems to be having a moment, if TikTok’s kitchen corner is to be believed. At £199.99 RRP, it’s an expensive way to eat blended frozen yoghurt. But the results are better than they have any real right to be. If you’re into protein ice cream culture - or just enjoy giving your overripe bananas a second life - it might earn enough mileage to justify the countertop space. Bonus points for being easy to clean. Fewer points for how aggressively it resembles a tiny espresso machine with ambitions it won’t fulfil.
Ninja isn’t revolutionising your kitchen, and that’s fine. These are dependable, utilitarian appliances dressed up with slightly absurd names and just enough tech to feel modern. The current deals won’t blow your mind, but they won’t waste your time either. And compared to the usual winter sales frenzy, there’s a rare comfort to something being just... reasonably priced.
So if your oven’s on life support or your meal prep motivation has evaporated into the January air, a discounted Ninja device might be the nudge you need. Just don’t expect magic. It's still dinner, and you still have to do the washing up.
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⭐ Rating: 4.9 / 5 (39 votes)
