Peacocks Discount Codes July 2025

It’s June, which means the British weather has entered its annual period of confused indecision - sunshine paired with gales, occasional hailstorms pretending to be summer, and the sudden scraping sound of everyone’s BBQs being dragged out for one shaky Saturday. It is also, conveniently, the time retailers roll out their seasonal edits with just enough linen and floral patterns to imply you might soon be hopping on a flight to anywhere less damp. Peacocks, the longstanding British high-street staple you probably remember from both budget-friendly shopping trips and not-so-voluntary school uniform runs, has launched its latest round of offers. Most notably, there’s currently 20% off kidswear* if you happen to have small, fast-growing humans at home needing emergency shorts or another round of "not itchy" summer dresses.

The Deals We Can Live With

Peacocks’ current 20% discount is tagged as an online exclusive, which translates roughly to: this won’t help you at your local retail park. But assuming you’re already ordering from a laptop while balancing your second coffee and avoiding another video call, that’s not a huge loss. The discount applies to selected full-priced kidswear items - which is Peacocks’ way of saying it doesn’t include things already on sale. As ever, "selected" does a lot of heavy lifting in this sentence. If your child’s dream outfit includes a sequinned unicorn-astronaut hybrid, you may want to check eligibility before planning too far ahead.

Standard delivery is free on orders over £40 - below that, it’s £3.99. Returns are accepted within 14 days, which should be plenty of time to realise your toddler refuses to wear the thing they previously begged for. Refunds aren’t especially fast (as is often the case in budget retail) but they do arrive, so long as the tags are intact and existential disappointment hasn’t led you to rip the packaging in a moment of desperation.

Women’s Linen and the Summer of Mild Optimism

Among the adult fashion lineup, linen continues to be the polite annual suggestion that you "just relax." Peacocks’ Womens Light Blue Relaxed Linen Blazer (£38) and matching Beige Stripe Wide Leg Linen Trousers (£24) are making a bid for your casual July optimism. Unlike premium linen brands charging triple, this version won’t guilt you into ironing. Though calling it "relaxed" might be generous - unless shuffling around in a gale-force breeze counts as relaxation.

Elsewhere, the £25 Milkmaid Dresses come in a series of breezy floral iterations with gently shirred waists and tie details. There’s a strong aesthetic argument to be made here for women lightly sipping iced tea in modest gardens, although in practice you’re probably pairing one with trainers while trying not to trip on a scooter-paved high street. Of note: the consistency in fit and fabric quality isn’t going to eclipse Reformation anytime soon, but at this price point, the expectations should be reasonable. The colours are more "washed novelty teacup" than bold statement piece, which - depending on your wardrobe - might actually be the point.

Do You Need It?

The answer here is, as always, situational. If you’ve recently updated your wardrobe, no. If your children have decided their existing summer clothes now "feel weird," possibly. If you’re looking to avoid another urgent school trip packing scramble - absolutely. The kidswear discount is helpful, not magical. But 20% off on clothing that may only be worn between three and five times before being outgrown (or emotionally rejected) is still better than nothing.

Peacocks remains a brand that does exactly what it’s always done: provide reasonably priced clothing for people who’d like to avoid spending three figures on a top that says "beach vibes" in embroidered italics. The style isn’t going to rewrite your personality. But then, neither is fashion that requires dry cleaning. For those in pursuit of practical, affordable, not-hideous options - quietly waiting at peacocks.co.uk - is a wardrobe update that won’t ask you to believe it’s something it’s not.

What you need to know