Pooch & Mutt Discount Codes July 2025

You can only read so many ingredient labels and still pretend to know what "duck meal" actually is. Pet food shelves these days are an overwhelming landscape of forest-foraged kibble, freeze-dried kangaroo chunks, and recyclable cartons claiming to contain "mood-expanding" nutrition. It’s the kind of thing that might make you question if your dog eats better than you do. Possibly, they do. Then again, perhaps that’s just the salmon oil talking.

Behind the Bark: The Subscription Pitch

British pet food brand Tails.com has carved out a niche among the wellness-leaning, data-crunching dog people who value measurable tail wags. Their pitch is simple: tailor-made dog food, natural ingredients, no grains unless your particular pooch happens to thrive on them. The company doesn’t promise eternal life, but they do promise a shinier coat and fewer digestive incidents on your living room rug. Reasonable goals, all told.

If you opt for their subscription model - a structure that’s fast becoming the Amazon Prime of pet chow - you’ll get 25% off your first (and all subsequent) orders, triple "PoochRewards" points, and flexible delivery schedules. "Change, skip or cancel anytime" is the unsubtle assurance. And for limited time periods, you can layer on extra deals, like 15% off everything with the code TASTY, or even tack on a free gift if the stars (and exclusions) align.

Shipping is free on UK orders over £39.99, which is helpfully close to what a month’s supply for a medium-sized lab might cost. Delivery aims fall between 1–2 working days, which is decent - though not exceptional - in an age of same-day everything. Returns? Technically not a thing here, since pet food isn’t returnable. But they do promise to make it right if there's a problem. You are, after all, shopping somewhere that refers to their customer loyalty program as "PoochRewards." Pragmatic limits still apply.

Dental Powder, Digestive Dry Food, and the Fishy Chew That Might Save Your Sofa

So, what’s actually worth buying here? The new Dental Powder (£15.99) is the kind of thing most dogs will ignore until their owner starts to notice breath that could out-stink a compost bin. It claims to reduce tartar and plaque, and to be frank, it probably does - assuming your dog’s not the suspicious type when it comes to powdery things stirred into their breakfast.

Calming Fish Hide Chews (£4.99) play on dogs' apparent instinct to chew through anxiety. They belong to that curious category of canine anti-anxiety solutions that range from spa music to pheromone collars. Anecdotally, many dogs do seem to love them. Whether they're chewing through stress or just hacking away for the dopamine hit is anyone’s guess - but if it keeps your skirting boards intact, it’s five quid well spent.

Other standouts include the Grain-Free Health & Digestion Dry Food (£8.49–£59.99), which is pitched at dogs with sensitive stomachs. It’s not miraculous, but it’s honest nutrition that won’t leave you Googling "dog vomiting frothy liquid" at 3am. Low on hype, high in lentils.

The Free-Range Optimism of Dog Cuisine

The brand also leans confidently into supplements, with omega oils and superfood blends that wouldn’t look out of place at a health food shop in Shoreditch. You’ll find phrases like "Good Mood Food" trotted out with earnest enthusiasm. Perhaps overly earnest. Your dog almost certainly enjoys being alive without a powdered blend of turmeric and pear extract, but again - probably harmless, possibly positive.

Environmental angles also get their moment: the wet food comes in fully recyclable cartons, the ingredients are "transparent but traceable" (their wording), and the site carries the tone of a company that once held a DTC strategy meeting in a plant-filled office with dogs in attendance.

Deals? Yes. Mindful Shopping? Also Yes.

As for the ££s: applying the code TASTY typically knocks 15% off at checkout and adds a free bonus item (at the brand’s discretion, and depending on what stock they’re trying to move). It’s not a windfall, but it's steady value that stacks up over time - especially if you subscribe and stay. Use the code SAVER if you’re already in the subscription ecosystem for an extra 5% off. Small numbers, sure - but every bit counts when your pet eats better than most Airbnb breakfasts.

Would we recommend Tails.com? On balance, yes - with rational expectations. Your dog will still bark at delivery vans and chase squirrels post-supper. But they might do it with glossier fur and more regular stools. Which, in dog owner terms, really is the gold standard.

What you need to know