Pour Moi Discount Codes July 2025

Shopping for swimwear online is a bit like doing yoga in socks. Technically possible, but rarely graceful - and usually comes with some low-key regret. Throw in the challenge of finding pieces that support more than just wishful thinking, and it’s understandable if many of us end up wearing the same chlorine-faded bikini from three holidays ago. Which brings us to Pour Moi, a lingerie and swimwear brand that claims to offer "supportive, stylish solutions" - and one, if the soft marketing whispers are to be believed, that knows its DDs from its Js. So we took a closer look: the products, the prices, even the deals.

The Promise: Confidence, Cup Sizes & Clever Cuts

Pour Moi operates in that ambitious intersection between structured support and sundrenched escapism. Behind the cheerful prints and Instagram-appropriate product photos, there's clearly been some thoughtful design for women on speaking terms with gravity. Sizes go up to a UK J cup and back sizes reach 44, making this one of the more inclusive ranges on the market that doesn’t also look made for compression therapy.

To its credit, the brand tones down the usual "transform your life" rhetoric. The idea seems to be: feeling good in swimwear shouldn’t require a pep talk or a surgeon. Which, while not revolutionary, is increasingly rare in a £49 swimsuit economy.

Best Sellers That Don’t Over-Promise

The top-selling swimwear styles, such as the Palm Springs Colour Block Tummy Control Swimsuit (£49) and the Castaway Adjustable Halter Underwired Swimsuit (£55), offer up the kind of design language ("tummy control", "underwired", "high leg") that's fluent in function over frills. The Palm Springs range in particular seems to have built a quiet cult following - navy and pink gets renewed attention year on year, presumably because it works. Or at least doesn’t sabotage.

These suits don’t perform miracles, but they do what they say on the label. The shaping panels aren’t suffocating, and the underwiring adds something resembling lift - though, to be clear, the models have help that most of us don't have on speed dial (aka Photoshop). Still, it's possible to feel consciously unselfconscious by a pool in them. That’s not a small thing.

Discounts, Deals & That Eternal 10% Off

Pour Moi offers 10% off your first order if you subscribe to their emails. It’s an invitation as old as e-commerce itself, but not unwelcome. Note that the code only applies to full-priced items, so don't expect to stack it on top of already discounted lines. Their Clearance section is less chaotic than most, and - mercifully - still contains actual sizes, not just XS or 38GG (but never both, naturally).

Most deliveries over £65 qualify for free UK shipping, and they offer next-day options if you order by 4pm. Standard delivery is competent, not Amazon-Prime instant, but usually arrives within a few business days. Returns are free in the UK, and the process is refreshingly undramatic. No printing 17 labels or waiting in line behind six ASOS parcels at the post office.

Lingerie That Aims Higher Than Decoration

On the lingerie front, the Sofia Lace Embroidered Side Support Bra (£36) stands out - not just because it’s available in latte, pistachio/blue and white, but because it manages to look pretty without forgetting its job. Side support actually means something here. No decorative straps held together with a prayer. The cup structure itself feels engineered (in a good way), with an edge of sensible seduction. It's the sort of bra that feels like someone at HQ has worn a bra before.

Not Just for the 'Perfect Beach Body', Whatever That Is

Pour Moi’s approach is refreshingly straightforward. There’s little in the way of aspirational nonsense or wild promises. The products fit well (if you know your size), the prices are reasonable without veering into fast-fashion guilt, and the discounts are predictable but functional. Shipping is fine. Returns work. It’s a swimwear brand that respects its customers’ intelligence - and almost improbably, their time.

You won’t be transformed, but you might stop actively avoiding mirrors beside a sun lounger. The minor miracle is that one brand, operating out of the famously unglamorous British lingerie sector, is making that - quietly - possible. No filter required.

What you need to know