Pretty Ballerinas Discount Codes July 2025

By now, we're all used to seeing another heritage-adjacent European shoemaker pivot to the digital crowd: clean branding, tastefully minimalist Instagram campaigns, and enthusiastic nods to distant ateliers somewhere warmer. The pitch is almost always: "We’ve been doing this forever and now we're online. Surprise!" Pretty Ballerinas, a Spanish brand under Jaime Mascaró, walks that line with considerable poise. They’ve been crafting ballet flats for over two decades, primarily for women with a steady shoe budget and a weakness for bows.

Now the brand is gently nudging its way into online consciousness, waving deals like free shipping over £99 and £10 off if you download their app. It’s not exactly revolutionary, but it’s polite. And in this landscape, that’s refreshing. Their website is remarkably uncluttered by tech-hype - it’s mostly pinks, neutrals, and lipstick-red flats photographed in decent lighting. Navigating it feels less like shopping, more like leafing through a curated shoe wardrobe in Barcelona, the kind with parquet floors and a faint whiff of bergamot.

The Shoes

Pretty Ballerinas is, as the name suggests, built around the ballet flat. They do other silhouettes - loafers, mid-heels, mules, even sneakers - but their bread and butter is the classic slipper. The appeal lies in the form: softly structured, leather-lined, with a low-profile sole and the sort of embellishments that would make your godmother nod approvingly. Some are delicate enough that you’ll hesitate to wear them on actual pavement. Many stand out in the kind of way that gets a knowing glance in the Pret queue, especially if you’re pairing them with a trench and quiet resentment for fast fashion.

Not all pairs are created equal. The Mary Janes and slingbacks hold structure with elegance, but a few of the more decorative loafers stray dangerously into costume territory. Then again, if you’re buying brocade loafers with feathers on the vamp, you probably already know that.

Pricing & Promotions

At full price, most styles land between £120 and £180 - remarkable for what is, in essence, a humble flat. But this is "Made in Spain" territory, and you’re paying for stitching done slowly, not a factory line blur. Delivery is free if your order clears £99, which, frankly, is hard not to do unless you’re buying ballerinas strictly by the half-pair. Returns are available but time-limited, and you’ll need to fend for yourself postage-wise unless you’re within their more generous exchange markets.

The current promotions are more gentle nudge than siren song. There’s the aforementioned free delivery, and a £10 voucher if you download their app (and let it quietly claim some real estate on your phone home screen). The brand also seems to run discreet seasonal sales, and newsletter subscribers are promised early access - though it’s unclear how early or how dramatic the discounts ever get. Let’s just say: this isn’t a fire-sale type of shop.

The Deal Vibe

Pretty Ballerinas feels like a brand made for women who already own several pairs of reliable shoes and are now just looking for something a bit more charming. There are no hard sells, no AI chatbots urging urgency. Just a pink-hued storefront on the internet offering soft Spanish leather and an ongoing love affair with round toes and bows. It’s quaint, and slightly performative, but it works–because it doesn’t pretend to belong to everyone.

As for the deals, they exist, but mostly in a quiet, you-have-to-be-looking kind of way. Which, in this age of push-notifications and megasales that never end, might be the most honest deal of all.

What you need to know