Prezzo Restaurants Discount Codes July 2025

‘Italian restaurant chain unveils new look’ isn’t the kind of headline that typically inspires awe - or anything beyond a vague flicker of curiosity between email tabs. Still, after a few years of quiet decline and closings, Prezzo is doing the restaurant-chain equivalent of buying a leather jacket and calling itself by a new name: meet "Prezzo Italian." This rebrand kicks off with a flagship relaunch in Kensington, a location with enough foot traffic to keep optimism afloat, and just enough edge to subtly suggest reinvention without scaring the regulars.

The New Prezzo (Still Prezzo)

Let’s get the basics out of the way. The Kensington iteration is billed as Prezzo Italian’s "first ever new-look restaurant" - translation: a mild redesign and a menu refresh. It’s not trying to compete with rustic trattorias in Puglia or cult-favourite sourdough joints in Shoreditch. But it is aiming to be palpably nicer than it was before, without shaking the table so hard the garlic bread falls off.

The launch promo is straightforward enough: from 30 April to 13 May 2025, guests dining at the new Kensington location will get 50% off their bill. Signing up is required - though not especially arduous - and unlike some launch deals, this one appears to come with relatively few strings attached (standard exclusions: no takeaway, drinks may be full price, offers not stackable with other promotions). Half-off is generous by chain restaurant standards, and a reasonable lure for anyone unsure whether "a whole new vibe" includes better risotto.

The Menu: Traditional Enough, With Hints of Effort

Prezzo’s updated spring menu starts, reassuringly, with Italian staples: carbonara, bruschetta, mozzarella in things. To its credit, there’s been an attempt to move beyond the beige. Starters include creamy burrata with tomato, mains go into the deeper pasta canon - think pulled beef ragù, not just penne pomodoro - and desserts lean indulgent (Tiramisu, of course). Is it revolutionary? No. Is it trying harder than it used to? Actually, yes.

Lunch deals begin at £7.99, with a two-course option from £12.50 that includes a starter and a main. Not difficult to find cheaper in London, but it’s respectable for a sit-down meal in a post-code hot enough for a Waitrose Local. More interestingly, there’s a standing offer for the first two tables-of-two per day to eat for free - provided they mention it. This admittedly feels like the kind of thing you only discover once it’s too late, but it exists.

Good Vibes, Modest Expectations

The fanfare around the "rebrand" is modestly ambitious, as rebrands go. Beyond Kensington, more locations are likely to adopt the updated aesthetic - lighter wood, warmer lights, Italian playlists at non-oppressive volume. One hopes there’s been an equal investment in the kitchen. For now, you can test it for half price, which is about what a seasoned skeptic needs to justify cutting through London’s spring drizzle to inspect a reinvented chain eatery.

Other Offers, Mildly Compelling

Prezzo Italian’s marketing playbook includes the usual carrots: newsletter sign-ups come with a free bottle of prosecco (at least one incentive for tolerating updates about "exclusive treats"), gift cards are available, and - inevitably - there’s a Father’s Day offer involving a free pint of Poretti. It’s dad-friendly, if not radically inventive. At this point, everyone’s trying to get you to gift your father something that vaguely resembles a reward for picking you up from swim practice in 1998. A free beer is about as balanced a gesture as any.

Delivery, Returns, and the Rest

Prezzo still offers delivery and collection through the usual platforms. Refunds or adjustments for in-restaurant issues are handled case-by-case, and - as with any chain - what you get will depend significantly on the manager, the hour, and whether the head chef is the one actually cooking. Shipping, thankfully, is irrelevant unless you’re panic-ordering dinner for four on a Tuesday from the darkest reaches of a suburb.

The Bottom Line

The Kensington launch might not mark the dawning of a gastronomic renaissance, but it’s a decent crack at reversing a bit of brand fatigue. Half-price meals with minimal fine print, a more polished dining space, and the gentle evolution of a reliable if unglamorous menu? As deals go, it’s quietly solid. Just don’t expect anyone to write poetry about the pasta.

Prezzo Italian is still Prezzo - but maybe with the volume turned just slightly toward ‘going out,’ rather than ‘default option between Zara and the Tube.’

What you need to know