Rose and Caramel Discount Codes July 2025

Self-Tanner for the Avoidance-Prone: Rose & Caramel's Strange, Streak-Free Appeal

Self-tanning, like meal prep or budgeting, is one of those oddly aspirational habits that always seems like a better idea tomorrow. Perhaps that’s because it involves the working-class struggle of hoping something turns out evenly when applied across a surface - paint, peanut butter, fake tan. And for those brave enough to attempt it solo, the aftermath tends to be a familiar one: knees that look like sepia spillages, forearms in vague ombré. Somewhere between science and sorcery lies a ritual many commit to weekly. Rose & Caramel is one of the British brands attempting to streamline that ritual - or at least, reduce the emotional cost of the fallout.

They’ve been on the scene for over two decades, mostly under the radar unless you’re deep in beauty blogs or TikTok. Unlike buzzy DTC brands that often hinge on celebrity endorsements or suspiciously euphoric Amazon reviews, Rose & Caramel presents a rather practical pitch: home-use tanning products that behave more like salon-grade formulas, especially in how they fade and - crucially - come off.

Purity Excel 60 Second Tan Remover: Not Reinventing the Wheel, But It’s Doing the Job

One of the brand’s bestsellers is the Purity Excel 60 Second Tan Remover (£29.99 RRP, currently £17.99 with 40% off), a product they claim strips old tan in under a minute while making your skin feel "soft, smooth, and tan-free." It also wins the award for Most Optimistic Time Estimate in a Disappearing Act.

In practice, "60 seconds" works the same way microwave popcorn instructions do - suggestive at best. Two to three minutes feels more honest, and if your tan is a few days beyond fresh, you’ll likely need to reapply. But the remover is gentle, fragrance-light, and doesn’t leave skin raw like the exfoliant-heavy methods it’s designed to replace. One bottle goes a fair distance, too - 440ml means you won’t be replacing it every fortnight, unless you're in a constant loop of commit-regret-remove-tan.

The remover’s nicest feature is perhaps what it doesn’t do: it won’t leave you with chemical burns or existential questions about life choices made three rosés deep last Thursday.

Unity Tanning Foam: Unisex, Surprisingly Undramatic

For those ready to dive back into the glow, the Unity Unisex Tanning Foam (from £21.99) is a decent mid-tone mousse that applies evenly and dries quickly - a sentence often promised in beauty copy, rarely fulfilled in practice.

The wear is surprisingly competent for a formula that doesn’t smell overwhelmingly of biscuits and isn’t sticky for hours. It creates a subtle-medium tan that errs on the side of realism if you’re pale and don’t push it. Staying power is around four days on average, shading evenly as it fades. Not miracle-fade levels of seamless, but streets ahead of what you’ll get from cheaper carpeting-your-bathroom-in-bronze brands.

Unity’s claim to unisex design is something of a non-issue - it’s vegan, fragrance-neutral, and lives in a black bottle, which presumably is what makes it palatable to men. As with most unisex products, it works fine for anyone with skin.

Deals, Discounts, and Delivery: Not the Wild West

Rose & Caramel currently offers 25% off your first order if you subscribe to their newsletter, and they’re running widespread markdowns across bundles - including their vaguely ambitious £61.96 Festival Bundle, now £37.18. Whether you view that as a savvy seasonal save or just enough product to open your own pop-up salon depends on how much of your torso you’re planning to tan.

Shipping is free in the UK when you spend over £50 - which, if you're buying more than one item, you'll likely hit. Standard delivery takes 2–4 working days. Returns are accepted within 14 days, but only on unused items and, let’s be honest, once something’s had contact with your shins it’s no longer "unused" in the eyes of retail law.

What You’re Actually Buying

This is a brand built around lessening the faff - fewer streaks, fewer hours to commit to scrubbing, fewer reasons to avoid tanning in the first place. Rose & Caramel won’t radically transform your life or change your relationship to your thighs, but their products are competent, steady workhorses in a category full of chaos and abandoned mitts.

Buy it if: you want your self-tan to be purposeful but relatively low drama, and your remover to work more quickly than your motivation evaporates.

Avoid it if: you’ve never regretted a Wednesday night body glow or believe exfoliation is a personality trait.

If your tan is going to flake off, at least let it be on your terms.

What you need to know