Savage X Fenty Discount Codes July 2025

Retail therapy doesn’t usually come with terms and conditions. But the rise of subscription-linked fashion perks means that your wardrobe updates now come with fine print. Savage X Fenty - Rihanna’s lingerie line - offers one such gently gamified membership plan, nudging shoppers toward rewards, monthly billing, and a surprising amount of lace. The brand’s signature mix of bold styling and inclusive sizing has built a loyal following. Still, we wondered: does that "2 for £39" offer really deliver… and what do you give up to get it?

What’s the Deal?

For newcomers, Savage X Fenty’s Rewards Membership model starts strong: two bras for £39, or two panties for £29, plus member discounts on most full-priced items. That means styles like the Savage Not Sorry Unlined Balconette Bra (a bestseller that takes the "not sorry" part very seriously) come in well under what most lingerie of this caliber might cost. A non-member would pay full price - typically £42–£45 for a bra - so there’s real money to be saved for those who plan to purchase more than once.

The catch - because of course - is a subtly recurring £49.95 charge if you don’t "Skip the Month" within the first five days. This charge does translate into a flexible store credit, but it’s still a monthly mental load most people don’t want from their underwear.

The Styles

Savage X remains one of the few lingerie brands that walks the line between affordable and fashion-forward without veering into costume. Pieces like the Lacestruck Unlined Balconette Bra lean into sheer mesh and strappy detailing - not so much for support, more for drama. They’re not designed for long-haul comfort, which is fine. Nobody buys a cami called "Lacestruck" looking for a minimizer.

The MOD Poppy Brazilian Panty - £11 for new members - is reasonably priced and styled for visibility. You won’t forget you’re wearing it, but then again, that may be the point. More understated pieces exist, but standouts tend to be sparring with convention, not blending into it.

The Membership Machine

Savage X Rewards throws in enough carrots to keep people clicking - member-only discounts, Fenty Beauty tie-ins, and the occasional birthday freebie. The mechanics resemble an airline miles scheme, if airline miles were exchanged for lace bodysuits and surprise sweepstakes entries. After every 5 paid months, members get a free bra or underwear item. Paying to earn free things you didn’t know you needed is either brilliant or exhausting, depending on your preferred level of retail commitment.

Crucially, cancellation is straightforward: you can opt out by phone or online. The brand deserves credit for not hiding their policies behind an FAQ labyrinth. Still, manually skipping each month adds one more ‘life admin’ task to a pile already occupied by subscription streaming, utility bills, and remembering passwords.

The Verdict

If you’re someone who enjoys keeping a rotating lingerie drawer as part of their identity - or simply doesn’t mind a little pressure to shop seasonally - the Savage X plan is built to reward you. The styles are daring, often striking, and sometimes impractical in a way that suggests Rihanna’s team is more interested in mood than maximising wear-per-wash.

For the rest of us: it’s best approached as you would a low-risk dating app. Fun to browse, occasionally delightful, but clearer boundaries make for a better long-term experience. Skip or cancel when it's no longer working - and don’t be surprised if you forget to "Skip" one month and end up with a chartreuse mesh bralette you swear you didn’t add to cart.

Still, for two bras at £39? There are worse choices. Like paying full price for less interesting underwear. Or impulse-buying socks with slogans about coffee.

What you need to know