Select Fashion Discount Codes July 2025

Online fast fashion occupies a curious space. It promises the immediacy of trends with the in-and-out speed of a teenage crush - fleeting, impulsive, and ideally, under £30. Sites like Select Fashion have built a business on this premise. They’re not chasing posterity. They’re chasing the dopamine you get when a "20% OFF" banner meets a selfie-ready playsuit that ships free in the UK. Whether that’s a form of self-expression or just another form of digital snacking depends, perhaps, on how long the hemline lasts.

20% Off New Arrivals - and Other Familiar Incentives

Select Fashion currently offers 20% off its "New In" section using the coupon code NEWIN20. You’ve seen this before - it’s not a once-in-a-lifetime deal, but it makes an already inexpensive collection cheaper still. That matters when the average full-priced item - say, a Light Khaki D-Ring Bodycon Dress - already clocks in at £29.99. Use the code, and you’re looking at £23.99. That’s mid-tier Deliveroo money for an outfit you can wear once, twice, and then conveniently "forget in the wash".

Shipping is free on UK orders over £30, which feels like a prompt to toss a Black Basic Maxi Skirt (£9.99) into your cart purely out of logistical pragmatism. Items tend to ship within a few business days, depending on demand, and returns are permitted within 14 days. Refunds, in our experience, are processed in a timeframe best described as "eventually". It’s functional, not luxurious. But at £7.99 for the oddly charming Black Diamante Slogan T-Shirt Dress (was £19.99), buyers are unlikely to demand champagne service.

The Sale Section: A Hospice for Last Season’s Trends

Select’s sale page resembles a clearinghouse for bold experiments and seasonal miscalculations. There’s an honesty to it. A Red Belted Sleeveless Jacket that once believed it could command £32.99 now quietly accepts £10.99. The price drop doesn’t transform it into a staple, but it might save you from packing the same Zara blazer for the fourth summer weekend away in Margate.

In all fairness, a lot of the sale stock isn’t bad. Just aggressively fine. The White Utility Linen Look Playsuit, down to £9.99 from a less ambitious £27.99, even manages a sort of low-key Mediterranean optimism. It won't iron itself, though, and the material is more "linen-inspired" than actually linen. But again: £9.99.

Sizing, Stock, and the Elusive XS

Size availability is a mixed bag. Standard ranges run from UK 6 through 18 or XS to XL, depending on the item. Smaller and larger sizes go fast or are barely stocked, likely because they were scarcely sourced to begin with. If you're looking for precise tailoring or a guaranteed fit, you're browsing in the wrong part of the internet.

That said, the wider-leg trousers (both the Black Tropical and the Blue Leaf Print variants at £19.99 each) seem forgiving enough to work on a variety of body types. Not exactly tailored elegance, but not overly clingy either - a modest victory in the world of low-stakes online shopping.

The Verdict: Not Timeless, But Timely

Select isn’t aiming for legacy status in your wardrobe. It's trying to land on your Instagram story, preferably next weekend. The brand reads the room well - offering steep discounts, free shipping with manageable hurdles, and enough synthetic fibre to build a second wardrobe in case your first one dissolves during a heatwave.

The code NEWIN20 makes a cheap collection cheaper still, and while none of this will impress your dry cleaner, it might just get you through the summer. Sometimes, that’s enough.

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