Simply E Liquid Discount Codes July 2025

Not every product needs to reinvent itself, and not every deal needs a countdown timer and confetti. Sometimes, the appeal lies in something a bit more modest: a quiet, unflashy corner of the internet where the e-liquid is always reasonably priced, the branding wears its plainness with pride, and no one's trying to tell you that your vape juice will change your life. Simply ELiquid, a long-running UK vape shop, feels like it understands this equation. It's a site that doesn’t mistake minimalism for art direction - and that’s oddly refreshing.

The Premise: Volume, Value, and Vapour

The centrepiece of Simply ELiquid’s retail strategy is bulk simplicity. The marquee offer is as straightforward as it gets: 12 x 10ml e-liquids for £26 or 9 x 10ml for £22. That's just over £2 per bottle, which sits at the lower end of the pricing spectrum in the regulated UK vaping marketplace. No need for voucher code gymnastics or multi-step loyalty schemes - just pick the flavours and check out. Granted, this won’t thrill those who shop for brands with cryptic names and Instagram-ready packaging. But that’s rather the point.

Most of the more than two dozen available flavours fall into classic categories: menthol, fruit, tobacco. Some lean a little nostalgic - Fruit Pastilles and Pear Drops feel like aldehydic nods to the sweet aisle at WHSmiths. Others commit more fully to palate-punching tradition, like Strong Menthol, which tastes - if taste is even the word - like a Vicks inhaler met an arctic blast. We’re not saying that’s a bad thing, just recognisably utilitarian.

Shipping, Refunds, and Other Nitty Gritty

Orders over £30 ship free from Royal Mail, a throwback efficiency that feels positively quaint in the age of algorithmic logistics. You don’t get prime-speed same-day courier drama, but most orders arrive within a couple of days. If you dip under the free shipping threshold, expect to pay a few quid for standard delivery. Returns? Yes, technically. Unopened goods can be returned for 30 days, but unless something arrives broken, this likely won’t feature heavily in your shopping narrative.

Quality and Authenticity (Without the PR Gloss)

The site claims to vet every product for authenticity and safety. That’s table stakes in UK vaping due to strict TPD compliance, but it’s still worth acknowledging in a market where grey imports occasionally dull the edge of credibility. Simply ELiquid doesn’t white-label edgy American imports or unknown Far Eastern concoctions; most products bear its own no-nonsense branding. You won’t find lab reports or transparent sourcing charts here, but - again - that's not this shop's aesthetic.

Who It’s For (and Who It Isn’t)

This isn't the place for the cloud-chasing enthusiast who measures RPMs and coil temperatures with engineer-like obsession. Nor will the design-conscious vaper - those who require pastel drip bottles photographed in flat-lay with eucalyptus sprigs - find much to screenshot here. But for the everyday vaper who vapes because they like nicotine and dislike buying cigarettes, Simply ELiquid offers something quietly dependable.

It’s also not trying to be your lifestyle brand. There's no documentary-style brand film, no mission statement about redefining culture one puff at a time. It sells e-liquid. It does it affordably and without pretence, and - unlike many better-funded players - it seems content not to convince you that a bottle of flavour concentrate is anything other than what it is.

The Bottom Line

The best deal? The 12 x 10ml bundle at £26 is slightly stronger value than the 9-for-£22 option, unless you really can’t commit to a fourth flavour. Individual bottles run £4.65 apiece, which quickly makes the bundles the smarter play. There’s no trickery, and none needed - a predictable product at a predictable price.

Simply ELiquid isn’t exciting. But that may be precisely what makes it a useful place to shop. Not everything in retail needs to feel like a TED Talk or a launch event. Sometimes you just want 120ml of Menthol e-liquid delivered in a Royal Mail envelope. And sometimes that’s enough.

What you need to know