Start Fitness Discount Codes July 2025

Running gear has quietly become one of the most overengineered corners of the retail universe. What once required a pair of shorts and functioning knees now apparently demands carbon plates, hydration algorithms, and shoes with names that sound suspiciously like they were brainstormed by someone liveblogging a Marvel sequel. But when it comes time to replace gear that’s been slowly dying in a puddle of your own sweat, most of us are looking for something a little more elemental: a site that sells what actually works, for a price that doesn’t make you want to take up chess instead.

Start Fitness: Long-Running, In Every Sense

Start Fitness isn’t new to this game. Based in the UK, they’ve been quietly outfitting runners, cyclists, and seasonal gym embracers since the pre-Strava days. Their site won’t win any UX design awards - it still feels roughly one decade behind in terms of aesthetic minimalism - but functionally, it’s tuned for practicality. The deals are honest, the branding low-key, and the tone refreshingly unflashy. It’s a place for actual products, not lifestyle promises in monochrome Helvetica.

Deals with a Pulse, Not a Panic Button

The discounts here are real. Brooks Adrenaline GTS 22 Women’s Running Shoes are £65 right now, down from the original £129.99 RRP. They're reliably cushioned, medically approved-ish, and designed to protect you from the kind of overpronation your physiotherapist warned you about. That price isn’t a fluke, though: most of their clearance section hovers around 40–50% off. Using code MAY10 trims an additional 10% from sale outlet prices, and yes, it actually works.

Also: free socks when you buy any footwear - arguably a better metaphor for modern commerce than any TED Talk. Shipping’s straightforward enough: standard delivery is just under £5 unless you get drawn into the £9.99 Delivery Pass, which covers a full year. There’s next-day shipping available, too, if you're the kind of person who suddenly decides they need a trail shoe by tomorrow morning, possibly to escape your inner monologue during a weekend run.

Not Just For Runners

Despite the name, Start Fitness covers more than running. There’s a decent stock of bikes, including newer electric gravel models from brands like Merida (£2,500–£2,750), and a 2025 Santa Cruz Vala e-MTB for £7,599 - probably the kind of bike you see parked against a tree while its owner is forty seconds ahead of you on a climb. Financing is available, because nobody casually wires seven thousand pounds for a hobby unless they're buying golf clubs or buying time from the void.

The cycling section overall is well curated. Giro helmets like the Syntax MIPS are currently £116.90 on sale (RRP £129.99). That’s a modest deal, but if you're buying a helmet, it’s likely for reasons that don’t benefit from a 60% off code. Safety tends to be full-price.

The Small Stuff, Fairly Priced

There’s a quietly satisfying section for accessories and running nutrition - like HIGH5 Zero hydration tablets for £4.49, essentially fizzy salt for those of us who sweat like garden sprinklers. And socks. Always socks. More Mile offers a five-pack for £10 (down from £29.99 RRP), which might be the most comfortably utilitarian purchase you’ll make all week.

Returns Are Sensible, Not a Game of Chicken

If something doesn’t fit, or doesn’t quite live up to its promise, their return process is refreshingly adult. Unworn items get 30 days. Refunds arrive within a week or two, not before your knees have stopped aching. No chatbots pretending to be "Linda from Fulfilment" asking you if the shoe brought you joy.

Final Thoughts: No Hype, Just Discounts

Start Fitness isn’t pretending to be cool. It’s not positioning itself as a lifestyle arbiter or trying to build "community" through branded water bottles. What it does offer is decent gear from well-known brands, at prices that make rational sense. The site isn’t beautiful, but neither are your toenails after marathon training. It works. You get the gear. You keep going.

And the free socks? You’ll use them. Probably far beyond their respectable lifespan. Just like every other piece of running gear you tell yourself you’ll replace next season.

What you need to know