Sunday Times Wine Club Discount Codes July 2025

You don’t need to be a sommelier to recognise the creeping panic that sets in 30 minutes before guests arrive, when the only wine in the house is a forgotten bottle of Blue Nun from 1998 and a novelty corkscrew shaped like a lobster. Wine, for all that it’s synonymous with easy evenings and bon vivant escapism, has an annoying tendency to require planning. The Sunday Times Wine Club is one of several relatively sedate answers to modern wine indecision – part discount warehouse, part curated selection, part subscription funnel. You won’t find much edge here, and that might be the point.

The Deal With the Deals

At the moment, there’s a generously blanket offer for new customers: an extra 30% off "nearly everything" using the code 30OFF. The vagueness gives them some wriggle room, but most of the site’s tempting mixed cases and bestsellers do qualify. It’s a solid offer - almost suspiciously generous - but one that makes more sense when you recall that wine pricing, especially online, has few hard edges and plenty of elasticity.

The Mixed Case Strategy

The hero product, if you can call it that, is the mixed case. These bundles of 12 or 15 bottles are themed with a kind of quiet enthusiasm - "BBQ Reds," "Ultimate Whites," "Wine Festival Highlights." One top performer, the Bestselling Black Reds Subscription, bundles spicy, full-bodied bottles for a now discounted £95.88 (down from £191.87, depending on how literally you take RRP). That double-take of a discount may be real, or it may just be good stagecraft - either way, you’re paying just under £8 per bottle for the kind of red your uncle might describe as "a bit punchy," before falling asleep in the conservatory.

Shipping and Returns: As Expected

Delivery is free if you buy 24 or more bottles, which feels just extravagant enough to justify in the name of efficiency. For smaller orders, there’s a flat delivery fee - currently £7.99 - which is fair if slightly frustrating in an age when many expect next-day delivery on everything from sofas to sourdough. Parcels arrive within a few working days. Returns are handled via their "100% Money-Back Guarantee," which is essentially: didn’t like it? Send it back. It’s an admirably low-friction system that avoids the usual hoops so many online services hide behind.

Curation vs. Choice Paralysis

One benefit of the Sunday Times Wine Club model - unlike supermarket shelves or the thick fog of Vivino reviews - is that somebody has at least convicted a few wines of being drinkable. There’s a quiet confidence underpinning selections from Club Vice President Will Lyons, who seems to value "balance" above all. His top picks tend toward the classic and the convivial: you won’t find orange wine from an ex-MMA-fighter-turned-vintner in rural Oregon, but you will find a nicely oaked Rioja your aunt will love.

Not Just Wine. Mostly Wine, But Not Just.

For those interested in spiralling deeper into lifestyle merchandising, there are also gift boxes, whisky or gin options, accessories, and tickets to tasting events - which, to their credit, do not try too hard to be hip. You’ll also spot promotional nudges toward rosé "from just £6.99," and Club-only offers that imply exclusive access, even though most offers repeat with a new name every six weeks. The "Club" part is interesting: you don’t have to be a member, but they nudgingly suggest you should. Membership nets you preferential pricing and is typically bundled with a first case discount - a subtle tune played to the beat of subscription economics.

Flaws? Yes, But Manageable

As with all services that rely on RRP comparisons and deep cuts, the full price of some wines can feel slightly fictional, a polite dance between marketing and reality. And the sheer quantity of styles and themes could induce minor analysis paralysis if you’re the indecisive type. Not every wine will be a knockout - bulk-buy odds virtually guarantee a couple of background players - but the average quality rarely dips below drinkable, and often coasts nicely above it.

Is It Worth It?

As an alternative to the supermarket wine aisle or the overly cerebral bottle shop up the road, yes. Especially for those who prefer to outsource their wine thinking to someone else and avoid pretending to know what "mineral finish" means. The Sunday Times Wine Club occupies a middle ground: reliable, quietly traditional, and just curated enough to make you feel like you’re making sensible adult decisions, even if you’re mostly just selecting "ADD TO BASKET" based on the label artwork.

Use the discount code 30OFF while it lasts, get a mixed case, and enjoy the fact that someone else has made the choices for you - for better or worse. And if you don’t like a bottle? That’s what the 100% money-back guarantee (and the neighbours) are for.

What you need to know