Superga Discount Codes July 2025

Most footwear trends arrive loudly and age quickly. Superga’s strategy has been somewhat more... Italian. Founded in 1911 and best known for the 2750 Cotu Classic canvas trainer - a design that first stepped out in 1925 and has barely changed since - Superga isn’t chasing clout. It’s quietly continued doing what it does best: selling breathable, no-nonsense shoes to people who want to look like they thought about their outfit, but not for too long.

Of course, no brand survives a century without learning a trick or two - in Superga’s case, seasonal drops, edgy collabs (Missoni, Viktor&Rolf, Barbie), and now: discounts. Quite a few, in fact. If you time it right - or, let’s be honest, if you just check in semi-regularly - you’ll find some worthwhile offers, including up to 40% off certain styles. Even better: UK shipping is free over £65, which, given the full price of most Supergas, is fairly easy to hit.

2750 Cotu Classic – £39 (down from £65)

This is the shoe Superga will be remembered for, assuming anyone is ever judged by their plimsolls in the afterlife. It’s minimal, recognisable, and has that "if you know, you know" energy. Currently available at £39 for core colours like white and navy, the 2750 Cotu still walks the line between practical and charming. Not the most supportive sole on the market - don’t train for any triathlons in them - but they look sharp with everything from jeans to linen suits. They're also vegan-friendly, although that’s more incidental than evangelical.

2790 Platform – £89 (new in)

If you’ve always wanted your trainers to make you taller but not necessarily faster, the 2790 Platform has your name on it. Not literally - although, yes, Superga does offer personalisation. At £89, they aren’t on discount yet, but these platform canvas shoes have developed something of a cult following, especially among fans of structured outfits or very confident walking. Worth trying if you’re platform-curious but don’t want to commit to anything Spice Girls-adjacent.

2750 EFGLU Leather – £51 (down from £85)

Swapping canvas for leather gives the classic 2750 a bit more polish - and a bit more protection. It feels like the closest Superga gets to a "dress trainer," which isn’t saying much, but helps if you work somewhere that uses the phrase "smart casual" unironically. The leather’s soft and reasonably comfortable. And at £51 in the sale, it’s fairly priced for what it is: an evergreen, Italian-made sneaker you won’t mind getting a little scruffy.

A Few Things to Know

Superga offers 20% off your first order if you sign up for email newsletters, and it’s not a bad deal - assuming you’re not already drowning in brand emails about "fresh drops" and "last chance" sales. Returns are accepted within 30 days, as long as the shoes are unworn, and they provide a prepaid label for UK customers (a basic courtesy, still not standard). Deliveries typically arrive in 2–4 working days, though anyone who has dealt with parcel couriers knows those "windows" are aspirational.

The quality control is generally solid, although stitching can vary slightly between batches. Nothing dramatic - this isn’t a "what you ordered versus what arrived" situation - but if you’re picky, a quick inspection out of the box wouldn’t hurt. If something looks off, Superga’s returns process is straightforward enough.

Should You Buy?

Probably. If you need a pair of clean, low-cut summer trainers that don’t scream but still nod politely from across the street, Superga is a safe bet. And the current deals are decent - not blow-your-mind cheap, but fair when you consider the materials and heritage. Like many things in life (coffees, trench coats, punctuality), the value is in the consistency. Supergas won’t change your life. But they might keep you looking mildly put-together while it happens.

What you need to know