Get 10% off Everything
Ends: 21st Jul 2025
Terms & conditions, exclusions may apply.
Let’s be clear: tea is big business. The UK alone drinks through 100 million cups a day. But in a market dominated by supermarket own-brands and heritage blends, Teapigs - founded in 2006 by Nick Kilby and Louise Cheadle - wants you to pay attention to what’s in your mug.…Let’s be clear: tea is big business. The UK alone drinks through 100 million cups a day. But in a…
Ends: 21st Jul 2025
Terms & conditions, exclusions may apply.
Terms & conditions, exclusions may apply.
Let’s be clear: tea is big business. The UK alone drinks through 100 million cups a day. But in a market dominated by supermarket own-brands and heritage blends, Teapigs - founded in 2006 by Nick Kilby and Louise Cheadle - wants you to pay attention to what’s in your mug. Their pitch? Whole leaves, biodegradable packaging, and a side of conscientious sourcing.
It’s a compelling narrative. Teapigs styles itself as a champion of "real" tea, bristling against the dust and fannings found in standard-issue bags. But artisanal loose-leaf (or at least whole-leaf in a pyramid bag) isn’t cheap. That’s where Teapigs strategic discounts come in.
Teapigs, like any savvy DTC brand, knows that price is a sticking point. Their solution: targeted perks for the budget-conscious buyer.
- The "Piglet" Collection – Mini packs designed to lure in the indecisive - or those reluctant to commit £5 to a tin before tasting. Three teas at a reduced price, because who wants buyer’s remorse over chamomile? - Bulk Buying – Big Packs, for those who fear running out. Discounts scale with volume, making it marginally cheaper per cup. - The Sale Section – A shifting mix of overstock, experimental flavors, and the odd tea-related accessory. As unpredictable as it is occasionally useful.
Students and keyworkers get a dedicated discount, though no mention of how deep the cuts go without adding items to cart. It’s a solid nod to affordability, but also a tacit admission that their tea is a luxury purchase for many.
Teapigs wants your money, but they’ll also remind you where it's going. Their "Tea Gardens" initiative claims to support tea-growing communities with education and healthcare projects. It's a nice touch - but hard to quantify. Does £6 on a rooibos blend really change lives?
Still, if you’re going to pay a premium for tea, you might as well enjoy the moral cushioning. Biodegradable packaging, Fairtrade certification, and community-focused sourcing all help make the splurge feel justifiable.
Teapigs markets itself as the antidote to bland, mass-market tea, and there’s truth to that. You’re paying for whole leaves, careful sourcing, and a smidge of ethical reassurance. But affordability? It's relative. The discounts soften the impact, but you're still spending more than you would on a supermarket box of 80 PG Tips.
If that matters, keep an eye on their sale section. Otherwise, accept that quality costs - and enjoy your fancy tea.
Last updated: