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Restaurants trying to claw back foot traffic have an ever-expanding playbook. Some corner the market on nostalgia. Others bet big on faux-gourmet neon signage and ‘house-infused’ anything. And a few - like TGI Fridays - lean hard into the buffet-style promise of more-for-less. It’s an approach that just about works,…Restaurants trying to claw back foot traffic have an ever-expanding playbook. Some corner the market on nostalgia. Others bet big…
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Restaurants trying to claw back foot traffic have an ever-expanding playbook. Some corner the market on nostalgia. Others bet big on faux-gourmet neon signage and ‘house-infused’ anything. And a few - like TGI Fridays - lean hard into the buffet-style promise of more-for-less. It’s an approach that just about works, if you can make peace with the idea that excess sometimes comes in chicken form. And cocktails. And discounted pints. And chicken again, but this time "bottomless."
We had a look at the current sprawl of deals and discounts running at TGI Fridays UK - some of which are decent value, others more like polite suggestions that you part with £15 in the name of infinite poultry.
To start, a quick overview of the headline acts: there’s a Bottomless Chicken deal (£15pp, weekdays only), Kids Eat Free (with an adult main), 2-for-1 cocktails all day, every day, and - perhaps the most disarming of all - £2.50 pints, a price not seen in major cities since about 2008.
Someone in marketing appears quite proud of this tagline. Unfortunately, it doesn’t get less unsettling the more you read it. Still, for £15 per person, you’ll be served an unlimited volume of chicken tenders or wings (with sides) from Monday to Friday. It’s... fine. As bottomless experiences go, it’s more controlled than chaotic - staff aren’t racing out refills, and you might find diminishing returns in the third - or fourth - round. Flavour-wise, it’s midway between school-canteen comfort and airport-terminal ambition. There are sauces. They help.
Deal break-down:
Notably, this isn’t the sort of meal you walk into lightly. Still, if your day's been long (or your hangover ambitious), it scratches a particular kind of itch.
More generous than it needs to be, this offer runs all day, every day, including holidays. The bar is relatively low: buy an adult main, and a child’s meal is free. No coupon code needed, just show up with a child who appears plausibly under the age of uprising. There are sane menu options - mini burgers, pasta, chicken... again - and the portions lean substantial rather than snack-sized. Call it family-friendly with a side of hyperactivity, especially if a sundae is involved.
This classic pub trick still works - especially when it’s running all day, every day. The drinks themselves are what you’d expect from a national chain with laminated drinks menus: not especially nuanced, but cold, colourful and above 5% ABV. You could do worse. Or spend more. There’s no code to enter, no app to download, just ask when ordering. A Mango Mojito may never change your life, but it might slightly improve your Monday.
Of all the deals, this is the one that feels borderline nostalgic. Pints at £2.50 in a casual dining setting feel like something you’d find on a pub chalkboard ten years ago, or dreamed about during a particularly thrifty fever. This one’s subject to availability and location - London branches may raise an eyebrow - but where offered, it’s compellingly straightforward.
The Stripes Rewards App is meant to reward repeat visits, and it tries hard. New members get a free dessert just for bothering to show up with a smartphone. Other benefits include earning "stripes" (points, essentially), two birthday treats per year, and occasional codes or secret menu moments if you play your cards - or referrals - right. It won’t revolutionise your dining habits, but frankly, few loyalty apps will. If you’re already going, you may as well get the cheesecake out of it.
TGI Fridays does offer Click & Collect** and delivery via major platforms (JustEat, Deliveroo, UberEats), but not all discounts apply. For example, the bottomless items and drinks offers are dine-in only. You can use a gift card at checkout (online or in-app), but stripes points aren’t always redeemable via third-party delivery. Refunds for missed or mistaken items seem prompt enough based on the FAQ, though it’s probably worth checking your bag before leaving the collection desk.
TGI Fridays isn’t pretending to be fine dining. It’s mainly aiming to be fun, functional, and satisfying in the way that free breadsticks or airport margaritas occasionally are. Taken individually, most of the deals are decent. Together, they read like a cry for weekday attention. Not that it's a bad thing - everyone's battling for your Tuesday night these days.
Is it gourmet? Obviously not. But if you’re craving predictable calories in brashly American portions - with voucher codes kept to a refreshing minimum - it’ll do just fine.
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