Toby Tiger Discount Codes

Going Soft on Sustainability: A Closer Look at Toby Tiger's Organic Kidswear Sale

Children, as most people who've met one will confirm, tend to grow. Fast. Today’s perfectly fitting organic dungarees are tomorrow’s drawer-fillers. And while some parents chase fast fashion to keep up, others are increasingly looking for slower, softer, more sustainable options that don’t feel like a sack of lentils. That’s where brands like Toby Tiger position themselves - somewhere between earnest idealism and practical merchandising, wrapped in rainbow stripes.

Toby Tiger has been around since the late 90s - long enough to know that true sustainability isn’t just about what your kids wear, but how often you have to replace it and whether you can hand it down without embarrassment. Their current sale offers a not-unreasonable chance to stock up on organic cotton kidswear without paying full whack for something your toddler will likely paint spaghetti Bolognese onto within minutes.

What’s Actually on Sale

The deals are modest, but not negligible. For example, the Organic Hillside Baby Bundles - essentially a coordinated trio of babywear in tractor or sheep themes - are discounted from £43.97 to £38.99. You’re saving just under a fiver, which won’t change your mortgage but might cover a decent baby shampoo. Individual items like the Rainbow Sheep Pocket T-Shirt remain full price at £18.99, which feels acceptable if admittedly optimistic, especially when you consider it may be worn entirely backwards for most of its lifetime.

There’s also a smattering of markdowns on practical layering pieces: yoga trousers at £14.99 (yes, for children) and hoodies at £37.99. The Organic Hillside Print Dungarees sit at £29.99 and embody the brand's design philosophy: bright, logo-free, pass-down-able. Plus, they come with enough forgiving fabric that you might get a second season out of them if luck, and your child’s growth rate, permit.

Shipping & Returns: Reasonably Responsible

If you’re buying from within the UK and spend over £50 (which, given the price point, is easy), you’ll get free second-class delivery. Estimated at 2–5 days, it’s slowish, but in keeping with the brand’s anti-rush vibe. For those dealing with urgent babywear emergencies - say an aggressively muddy birthday party gone wrong - DPD Next Day is an option for extra but tolerable cost and comes with tracking. Returns seem straightforward and are encouraged within 30 days, assuming the tag remains on and your child hasn’t redecorated it with yoghurt.

Suitably Self-Aware Sustainability

Toby Tiger is certified by the Global Organic Textile Standard (GOTS) and the Soil Association, which for the unfamiliar, are two of the least greenwashed names in sustainable fashion. The materials are sound: organic cotton throughout, with some recycled elements in the swimwear. As for the designs, they’re colourful in a way that lands somewhere between Scandinavia and Crayola - functional, cheerful, and devoid of cartoon franchises (mercifully).

The Verdict: Mess-Proof? No. Judgement-Proof? Almost.

While the prices aren’t rock-bottom, that isn't really the point here. If you’re looking to optimise cost-per-wear, and value clothing that leans more artisanal playgroup than seasonal trend, then the sale is worth a browse. These are the kind of garments that a second child might actually wear - and not just out of desperation.

There’s a quiet confidence in the Toby Tiger approach: sustainably made clothes for children, designed by grownups who seem to understand both. The tone is less pink-and-blue-nursery and more, "Yes, your baby’s t-shirt cost £19. No, we’re not trying to sell you matching dog outfits." A little pretentious? Possibly. Smug? Only in the vaguest organic sense.

Discount codes do float around during seasonal sales, especially on newsletter sign-up, but nothing revolutionary - and that's fine. If your ideal shopping experience involves multi-tab coupon hunting with a Chrome extension and a spreadsheet, this might feel underwhelming. For everyone else, it’s a simply designed site with refreshingly human clothes - more or less like the children they’re trying (valiantly) to dress.

What you need to know