Buying wine online used to feel a bit like playing roulette with a corkscrew. Either you ended up with a bottle good enough to impress at dinner parties, or you quietly poured it down the sink and blamed "bad storage." The shift toward more curated, user-friendly wine delivery services has eased that gamble - at least a little. Virgin Wines has been around for over two decades now and has leaned into this model with a confident, slightly matey swagger that feels reassuringly non-corporate… until you remember it is, in fact, owned by one of the most famous corporations in the world. Still, fair play - the wine often speaks for itself, and so do the prices.

A Delivery Service with Personality (and Terms & Conditions)

Virgin Wines doesn’t quite reinvent the corkscrew, but there's a decent balance of quality, ease and the illusion of personal touch. The site is aimed squarely at people who like the idea of "discovering" wine, but can’t be bothered with local independent bottle shops or learning what tannins actually are. You can browse by grape, region, box sets, or even let Virgin recommend bottles based on a short preference quiz - which, in fairness, is more accurate than it has any right to be.

Pricing hovers in the £9-£14 per bottle range for most cases, with "premium" offerings leaping gracefully (and sometimes precariously) over £20. For those who don’t enjoy decision-making, the pre-packed "mixed cases" are fairly solid introductions that save time without subjecting you to a Sauvignon Blanc you’ll want to pretend never happened. Discounts are common but not earth-shattering. You’ll find £30 off deals here and there for new customers, and a few cases come with Virgin Red loyalty points that can be redeemed on other Virgin-brand escapades - balloon flights included, should your evening require altitude.

Shipping, Returns and That Thing Called WineBank

Delivery is typically £7.99 per order, or free if you cross the minimum spend threshold, which varies with seasonal offers. Orders generally arrive within a few working days, though don’t expect same-day miracles - you’ll cope. Refunds are available, and if a wine isn’t to your taste, customer service is reasonably human about it. Their "no-fuss" replacement policy does what it says on the label, within reason.

For those looking to make wine a monthly affair, the WineBank subscription model allows you to pre-pay into a kind of wine wallet - Virgin adds a 25% top-up to whatever you pay in. It’s a tidy incentive if you plan to order regularly, though the psychological trick of "money already spent" can lead to bolder-than-necessary ordering. That’s how we ended up with three bottles of obscure Moldovan rosé, which are still… aging.

Exclusivity, to a Point

Virgin claims that over 90% of its wines are exclusive. That’s technically accurate and sounds impressive, though in practice it mostly means in-house blends and small-scale imports you won’t see on supermarket shelves. Whether that’s a strength or a gamble depends on how adventurous your palate is. Some exclusives are genuinely memorable. Others taste like the wine equivalent of elevator music: technically fine, instantly forgettable.

The Experience, Beyond the Bottle

There's a certain effort made to make wine feel accessible and lightly educational. The Wine Guide on the site isn’t groundbreaking, but won’t bore or condescend either. Likewise, their wine advisors are available if you want some hand-holding, though how much joy you get from describing your Cabernet preferences to a stranger over the phone is entirely contextual. Gift sets and tastings are also available if you're feeling generous or indecisive.

Sustainability-wise, Virgin Wines makes encouraging noises about lightweight packaging, ethical sourcing, and better choices for the planet. Like most retailers, the details are present if you dig, but they’re not foisted upon you. Ships-in-a-bottle they are not.

The Verdict

Virgin Wines is what you’d expect from a Richard Branson-adjacent wine service in 2025: competent, efficient, lightly playful, and occasionally surprising. You won’t become a wine snob through the platform, but you will likely drink decently and painlessly. The pricing is fair - especially with vouchers or that introductory discount - and the exclusivity angle adds just enough novelty to keep you browsing.

If nothing else, it's faster than pretending to study labels at Tesco while you Google "what is oaky?" on your phone. And for many, that's more than enough.

What you need to know

Virgin Wines Voucher Codes & Savings

Frequency of discounts: Based on our data, Virgin Wines runs sales about 25% of the year.
Average discount at Virgin Wines: Most orders save between £40 - £60 with a working offer.

Last updated: 13th June 2025, 01:09 PM

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Virgin Wines Promo Codes – FAQs & Savings

Is there a discount for new customers at Virgin Wines?

Yes. New customers can get up to £50 off their first order. No strings, just some cheaper wine to start things off.
Does Virgin Wines offer seasonal sales?

They do. At the moment, there’s an Easter Sale with limited-time prices on customer favourites. It’s not exactly a fire sale, but there are some respectable savings.
Can I get discounts by joining a subscription or club?

Yes. Members of WineBank, Discovery Club and others get exclusive pricing on beers and spirits. You save by preloading funds into your account—think of it as a standing bar tab with benefits.
Are wine cases discounted?

They are. Many mixed and themed wine cases show savings of 7–12% off their original prices. Not revolutionary, but enough to justify buying by the dozen.
Can I earn rewards when shopping at Virgin Wines?

Yes. You earn two Virgin Points per £1 spent, which can be redeemed for travel and other experiences within the Virgin family. Wine today, flights tomorrow.

Buyer's Guides

Virgin Wines’ Easter Sale: Some Decent Reasons to Stock the Cellar

Virgin Wines is currently offering a restrained flurry of discounts in its Easter Sale, and while not everything screams bargain, a few of the mixed cases do enough to justify a second look, particularly if your wine rack is looking more aspirational than populated.

The “Mates Rates” mixed wine case leads the pack: 12 bottles at £119.88, marked down from £136.38 - a modest but real 12% saving. It’s pitched as crowd-pleasing, and probably is, though “crowd” here likely means a long weekend with friends, not a wedding.

Prosecco fans - or just those preparing for a few too many toasts - might gravitate towards the 12-bottle Prosecco and Fizz Case, reduced from £149.88 to £139.88. A 7% discount that won’t change your life, but might change your brunch.

Other cases - like the “Spring Wines Red Case” (11% off) and “Crowd-Pleasers White Case” (10% off) - follow similar maths: roughly £10-£15 off per dozen. It’s not a fire sale, but if you’re going to buy a dozen bottles anyway, you might as well do it now.

If gift-giving is more your speed, the Black Pig Red Wine Trio with branded glasses at £59.99 adds a touch of ceremony to what is, let’s be honest, just a practical way to hand someone three bottles of wine.

Newcomers are being courted with up to £50 off their first order - which sounds good, though the fine print likely involves a minimum spend and perhaps a few emails you’ll be unsubscribing from later.

In short: not a revolutionary event, but enough going on here to justify a stock-up if your shelves are thinning. Just avoid the temptation to buy more than you’d actually drink before June.

⭐ Rating: 4.3 / 5 (65 votes)

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