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Walktall: The Shoe Retailer That Fills a Niche, Literally

For anyone with feet that spill over the size 12 mark, shopping for shoes can feel more like a logistical hurdle than a retail delight. Most brands cater to the Goldilocks zone of shoe sizes, leaving those at the larger end of the spectrum to scavenge for whatever happens to be in stock. Walktall, which has been operating since 1997, aims to solve this problem.

The UK-based retailer specialises in shoes for those who typically find themselves with limited options. Their inventory runs from size 12 all the way to 19, with some styles reaching size 22. Brands include Timberland, Vans, Nike, and Dr Martens - names you’ve heard of, which already puts them a step ahead of many specialist retailers.

Discounts and the Keyworker Pitch

Walktall’s pricing strategy is worth noting. Large shoes aren’t typically a budget-friendly category - niche demand can mean inflated costs - but the company positions itself as accessible. They offer discounts for students, teachers, medical staff, and emergency workers. The logic here is obvious: people who spend long hours on their feet need quality footwear, yet don’t necessarily have the budget to splurge.

Industry analysts say this approach is savvy. "Keyworker discounts create goodwill and drive repeat business," says retail consultant Mark Ellis. "But let’s be clear: it’s also a way to cultivate a loyal customer base in a market with limited competition." Walktall, for its part, is not pretending otherwise. Their website quietly emphasises the financial relief these discounts bring, while also promoting limited-time offers and a rewards programmeme for frequent buyers.

Online Shopping, Minus the Guesswork

Anyone who has ever tried to buy shoes online knows the risks - sizes vary, fits can be unpredictable, and returns are an inevitable headache. Walktall appears to understand this. Their website offers detailed size guides, customer reviews, and product descriptions that don’t require a degree in marketing jargon to decode.

Their approach seems to be working. Word-of-mouth from customers suggests that the company strikes a balance between offering variety and keeping the browsing process simple. "For a lot of people, it’s just relief - they don’t have to sift through endless ‘out of stock’ notices," says retail analyst Sarah Jones.

There’s also the option to subscribe to their newsletter for discount codes and early access to promotions. Whether that’s an exciting perk or just another inbox-clogging newsletter depends on your tolerance for marketing emails.

The Reality Check

Walktall has been around for more than two decades, which suggests they understand their niche. The company is doing what few others bother to: serving customers whose needs are often an afterthought for mainstream retailers. Does that mean they’re perfect? Unlikely. Stock variety can be hit-or-miss, and anyone hoping for rock-bottom prices might need to temper their expectations - large-size footwear remains a specialist market, and that often means a higher baseline cost.

Still, for those who have spent years frustrated by undersized options, Walktall is at least making the search a little less painful. In retail, that counts as a victory.

What you need to know