We Are Knitters Promo Codes & Deals

We Are Knitters: Premium Yarn, Tactical Discounts, and the Fine Art of Cozy Consumerism

Knitting, like coding, requires patience. Fortunately, so does deal-hunting. We Are Knitters - part high-end craft supplier, part sustainability pitch - wants to make both easier. If you've ever considered swapping your keyboard for knitting needles, this Madrid-based company is ready with kits, yarns, and the occasional discount.

A Startup Success, Wrapped in Wool

Founded in 2011 by Pepita Marín and Alberto Bravo, We Are Knitters is a success story with the usual upward trajectory: two entrepreneurs, some capital, an underserved niche (knitting kits that don’t feel stuck in 1953), and, of course, a commitment to sustainability. The brand now has a global following, thanks in part to social media and a carefully curated aesthetic that makes knitting look more like an aspirational lifestyle than, say, something your grandmother did while watching game shows.

Their main draw? All-in-one knitting kits featuring high-quality fibers - mostly wool and cotton - sourced with an eco-friendly ethos. Packaging is recyclable, which is a low bar for sustainability but still better than a landfill full of plastic bags. The company says it's all about reducing environmental impact. Whether that motivation leans more into genuine concern or market positioning is open to interpretation.

The Shopping Experience: Click, Buy, Knit

The We Are Knitters website is clean, modern, and easy to navigate - more slick design than tangled mess. Kits come with just about everything you need: yarn, needles, a pattern, and an airy sense of accomplishment. Need help? Video tutorials abound, smoothing the learning curve for anyone who’s yet to decipher knitting instructions that read like ancient code.

Those already allergic to their inbox will want to tread carefully - signing up for an account often comes with the usual wave of promotional emails.

Discounts: Some Strings Attached

We Are Knitters isn’t above a good sale. Seasonal promotions pop up often, along with flash discounts and the occasional promo code floating around the internet. Some codes take a few pounds (or dollars, or euros) off your order, others are more performative - a discount on a full-priced kit that was already marked up against its separate components.

Keyworkers and students get exclusive deals, which is either a genuine thank-you or just good customer segmentation. Either way, if you’ve got a student card or NHS ID, it’s worth checking whether your profession comes with a yarn-based kickback.

Limited Editions: Knitting, But Make It Fashion

Special collections, often tied to high-profile designers, bring an element of exclusivity to the lineup. Yes, it’s still just yarn and patterns, but with names attached. For those who find excitement in limited-edition anything, this will be a subtle lure. The rest of us might just appreciate that the wool is still, well, wool.

The Bottom Line: A Soft Sell on Smart Shopping

We Are Knitters masters the art of making a timeless craft feel contemporary - without pushing everything into Etsy-esque twee overload. The products are high quality, the branding is tight, and the sustainability angle is at least present, if not revolutionary. But if you’re here for discounts, stay skeptical. Sales happen, sure. But like a well-executed stitch, the best deals require a little patience and the right timing.

What you need to know