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Ends: 1+ month
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There’s something strangely earnest about food that calls itself a tribe. More so when it promises "natural energy" as if your next 5K hinges not on sleep or training, but the precise arrangement of oats and dates in bar form. TRIBE is one of those lifestyle-meets-nutrition brands born from a…There’s something strangely earnest about food that calls itself a tribe. More so when it promises "natural energy" as if…
Ends: 1+ month
Terms & conditions, exclusions may apply.
Ends: 1+ month
Terms & conditions, exclusions may apply.
Ends: 1+ month
Terms & conditions, exclusions may apply.
Terms & conditions, exclusions may apply.
Terms & conditions, exclusions may apply.
Terms & conditions, exclusions may apply.
Terms & conditions, exclusions may apply.
Terms & conditions, exclusions may apply.
Terms & conditions, exclusions may apply.
Terms & conditions, exclusions may apply.
Terms & conditions, exclusions may apply.
There’s something strangely earnest about food that calls itself a tribe. More so when it promises "natural energy" as if your next 5K hinges not on sleep or training, but the precise arrangement of oats and dates in bar form. TRIBE is one of those lifestyle-meets-nutrition brands born from a well-meaning epic - a 1,000-mile charity run, naturally - and now delivers vegan protein products to your door with the zeal of a cult and the aesthetic of a well-lit Instagram flat lay. Thankfully, what’s in the wrapper mostly lives up to the outside. Mostly.
TRIBE’s packaging tells you exactly what you’re getting, within reason. The ingredients lists are short. Uncomplicated. There’s no mysterious "natural flavouring" masquerading as marketing fog, just predictable blends of nuts, fruit, and plant protein. The bars - particularly the Choc Salt Caramel and Hazelnut Butter - are the standouts. They taste like something you might make at home, if you had 45 spare minutes and an industrial food processor. At £1.80 to £2.20 per bar individually, they aren’t cheap - but with regular offers and multi-buy discounts, including a recurring "Subscribe & Save" option (10% off), they're less wallet-offensive in bulk.
Not all TRIBE products are wins. The Protein Shakes are passable, though "shake" is generous; the texture veers toward oat-flavoured pond. If you happen to enjoy the feeling of drinking malted wallpaper paste post-run, there’s something stoic about that. Otherwise, stick to the flapjacks - chewy, dense, functional. The Muesli is… fine, provided you define flavourfulness as something to be earned, not enjoyed. It exists firmly in the category of "things your gut will thank you for more than your taste buds."
TRIBE’s pitch includes the usual boxes: free UK delivery on orders over £35 (or £3.95 for letters, £5.95 for order boxes), a no-fuss, 30-day refund policy, and the promise that everything is plant-based, gluten-free, and entirely lacking in synthetic nonsense. The site often runs discount codes - typical promotions include £5 off first orders (with email signup), 20% welcome discounts, or refer-a-friend schemes that can be surprisingly generous.
The TRIBE Pack, a subscription tailored to your training type (endurance, strength, "weekend warrior"), is the brand’s flagship offer. It’s customisable, shipped monthly, and - as far as these things go - relatively un-annoying to cancel. You're also not locked into one flavour, though there’s a minor admin ritual via customer service if you want to tweak options after the first box. The commitment is light. The pressure is low. They won’t make you run 1,000 miles.
TRIBE is not going to change your life. It won’t make you faster, happier, or mysteriously taller. But it may help you replace that sugar-crash snack drawer with something vaguely virtuous and surprisingly edible. And yes, you can feel slightly self-congratulatory about supporting an ethical startup that puts some of its money where its mission is - via the TRIBE Freedom Foundation, which tackles modern slavery. The branding may teeter toward Too Much Purpose, but the product does the job. Just don’t expect to froth with excitement over the muesli. That’s not what this tribe is about.
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⭐ Rating: 4.1 / 5 (40 votes)