Yumi Promo Codes & Deals

Yumi isn’t the kind of brand that shouts. It doesn’t push hard for attention in a market already oversaturated with fast fashion and faster promises. Instead, it proceeds with a knowing sort of charm - like a friend who always looks inexplicably well-dressed but swears they "just threw it on." The London-based, family-run outfit has quietly been dressing the dress crowd for over 25 years. It’s built a following not with avant-garde theatrics, but with decent prints, wearable silhouettes, and just enough personality to make them look like *you tried*, without trying too hard.

Now, the brand is dangling something we’ve all come to accept as a kind of modern siren call: an online discount code. This month, it’s SPRING20, which gets you 20% off. Predictable, sure, but not unwelcome. Free delivery is also included, and they accept most payment methods, including Klarna, Clearpay and PayPal - presumably so you can emotionally justify buying a floral midi dress while doing your tax return in pyjamas.

So What’s Worth It?

At full price, Yumi hits a midrange sweet spot. Dresses generally hover between £45 and £70, depending whether you’re leaning more sundress or special occasion. With the code applied, it becomes slightly easier to justify using the phrase "wardrobe refresh" on your credit card bill.

The White Floral Broderie Anglaise Midi Sun Dress (£70) is one of the brand’s top sellers, and you can see why. It walks that seasonal tightrope between "optimistic picnic apparel" and "I could wear this to a garden wedding if I really had to." The broderie anglaise adds a touch of retro detail, and the cut is forgiving, even if you’ve not yet mentally emerged from winter. Its blue twin is identical in fit, if you prefer a cooler palette. Neither are revolutionary. But not every piece of clothing needs to loudly transform your life. Sometimes "relatively flattering and breathable" is enough.

A Few Things to Note

Yumi’s sizing is UK-standard, and reasonably accurate - err on the side of your usual. Returns are allowed within 28 days, and delivery is free, which is helpful given that their on-site styling doesn’t always clarify a garment’s volume or feel in real life. (Broderie anglaise, for example, can be romantic or dangerously close to a tablecloth - context matters.)

The Wrap Dresses, while described as "turning heads," don't do anything particularly dramatic. Instead, they solve a logistical problem: they usually fit. The adjustable tie and cross-body cut leave some breathing room for size guesswork and lunch. That alone makes them more practical than roughly 40% of what’s on ASOS right now.

Tunics, Tiers and Other Lightly Bohemian Tears

The White Embroidered Cotton Tunic (£60) and the White Floral Block Print Tiered Maxi (£50) live in that ambiguous space between "beachwear" and "waiting at a festival bar for someone to finally answer your texts." They’re breezy, yes - ideal for summer, or pretending you’re in summer - but know that some cuts lean generous. Perfect for layering, or for camouflaging a mild hangover at brunch. Less ideal for formal settings unless you're in Southern Europe or emotionally committed to natural fibres.

The Bottom Line: A Mild Indulgence with Charm

Yumi isn’t going to outdesign The Row or knock Reformation off its perch, but it’s also not trying to. This is a brand that wants to give you a wearable dress with a decent print and a sense of occasion that won’t require a second mortgage. With the SPRING20 discount, the clothes become palatable enough to try. Will they change your life? Unlikely. But they may change your weekend outfit - and at fairly low risk.

Shipping is straightforward, returns are standard. The tone of the company is disarmingly human - their founders mention break-ins and misprinted jumpers in their brand story. Whether that’s excellent marketing or actual transparency, it adds to the appeal. Fashion marketing is usually allergic to honesty, so the occasional admission of imperfection can go a long way. Very possibly further than a flutter-sleeve tunic.

What you need to know