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A strong brand is essential for your business. Over time, it becomes one of your most valuable assets, outlives your products and acts as a bedrock to support your business as it evolves. That value must be protected.
Owning domain names or registering your business name with Companies House are merely practical steps. They do not legally protect your brand or prevent others from exploiting it. The best and only way to legally protect your brand is to register a trademark.
Registering a trademark allows you to protect words, logos, shapes, colours and even sounds, providing they distinguish your business from others in your market. Whether you’re looking to protect your brand in the UK only, or throughout the EU (or even worldwide) the trademark registration process is long and complex, with many uncertainties. It is a domain best left to the experts.
Lexoo saves you time and money by getting you multiple quotes from hand-picked trademark attorneys to help you through the process. Whether you only need advice or also someone to handle your application from start to finish, you can compare and select the right trademark solicitor according to your budget and needs. Our trademark specialists have an average experience of 12 years, giving you peace of mind that your brand will get the best protection.
“Prior to contacting Lexoo I had spent hours unsuccessfully trawling the internet looking for the right service, but Lexoo found a suitable solicitor willing to take on this work just hours after our initial enquiry.”- Carolyn Harry, RPC Services Ltd (Lancashire)
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Before you apply to register a trademark, you need to do two things:
You can trademark a word, logo, colour or sound (or a combination of these). It cannot:
Your trademark cannot be the same or similar to something that’s already been registered by someone else, unless their trademark is for different ‘classes’ of products or services.
It’s time for the search...
You can search for existing UK trademarks using this tool by the UK Intellectual Property Office (UKIPO). There are 45 classes and you can only stake your claim for specific goods and services by selecting one or more of the classes - so conduct your search accordingly.
If your goods and services don’t appear to fit into one or more of these class headings, you can delve deeper using this tool: TMclass. If you’re looking to operate outside the UK, you’ll need to broaden your search across the EU or even worldwide using the Global Brand Database. This search process is critical, and not for the faint-hearted!
When you’re ready to register your trademark, you can apply to register it in the UK only, the EU (called a ‘Community Trade Mark (CTM)’) or worldwide.
Here’s the trademark registration process in a nutshell:
Figuring out whether your trademark is capable of being registered (from a technical perspective), conducting the searches and navigating the registration process is hard. Most entrepreneurs find it too daunting and choose to get help from the pros. They’ll do the searches for you, give you technical and strategic advice and handle any objections raised by the UKIPO or third parties.
All the lawyers and trademark attorneys on Lexoo have been vetted for their expertise. They can help you with both trademark registration and advice; but also help you enforce your trademark and take action against others who’ve infringed your trademark, such as counterfeiters. In each case, we hand-pick the right experts to suit your requirements and invite them to quote for your work so you can compare and pick the right lawyer.
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We hand-pick and interview every lawyer. We are ex-lawyers ourselves so know what to look for.
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We have curated a panel of specialist local counsel, spanning across 27 jurisdictions.
The cost to register a trademark depends on a number of things:
You can use this handy tool to estimate the government registration fees for either a UK or a EU Community Trade Mark.
Here’s the lowdown:
UK trademark costs
To register a trademark in the UK you’ll pay an initial government fee of £200 (or £170 if completed online), for registration in one class. Then it’s an extra £50 per additional class. Professional fees for advice and having your application done via a trademark attorney or trademark lawyer is extra, typically starting at around £400 for one class.
Community Trade Mark (CTM) costs
Government fees to register a Community Trade Mark for protection in the EU start at €900, which includes three classes. Each additional class costs €150. Again professional fees are extra, which tend to start from around £750 for three classes.
And finally, if you need help, send us an enquiry and we’ll get you multiple fixed-fee quotes from trademark attorneys within 24hrs, for free. Give us a try!
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